Crime of Fashion Counterfeiting Goods in the Fashion...

There is a saying: â€Å"Monkey see, Monkey do.† In today’s world, it seems that it’s only natural for humans to imitate what they see works in society. Though there are beneficial facets for imitating, there are also damaging consequences. Counterfeit is a strong word that describes companies that forge bills or create fake fashion goods, electronic items, and even pharmaceuticals. For the purpose of this research, the focus will be on the different aspects of counterfeiting goods in the fashion industry. Though fashion has continuously changed, been reinvented and some even being dubbed ‘classics’, one thing will always remain: a designer’s ability to express creativity. Fashion is mainly dictated by trends whether they are past, present, or†¦show more content†¦Even with the rise in awareness, should there be a stronger bind to prevent counterfeits or should counterfeiting be ignored? The issue with consumers who are clueless to di stinguish a genuine item to a fake is a harsh reality. The research will consist of statistics and more in-depth details relating to the dangerous activities involving the production and distribution of counterfeit goods. This crime in the fashion industry can get confused with the term ‘designer-inspired’. While counterfeiting claims to have been created by a luxury brand, designer inspired items are influenced by luxury brands and only use aesthetics of brands in their own specific interpretation. Below are examples of the designer inspired bags sourced from photobucket.com when the respective descriptions are searched. Many will first notice the handbags closely resemble the luxury brands. However, they are designer inspired because they use the brands as inspiration but don’t use the brands’ logos. The act of mimicking a high-end product leads to lower employments by a company. Also, when a product is so high in demand, it will be quick to lose its place on the trend radar because knockoffs are ready to circulate, using parsimonious shoppers as hosts. Studies have also shown that by funding counterfeit distributors through purchasing their goods, consumers are also funding for crimesShow MoreRelatedFashion Counterfeiting1462 Words   |  6 Pagesrather how much they will acquire from it. This leads to consumer purchasing fashion counterfeit products which is becoming a rising issue in the United States and Europe. Counterfeiting is an illegal act of producing and selling a replica of an authentic product without the permission of the designer. This market expands from movies, games, money, even medicine to clothes and accessories. Counterfeiting is a fast-growing industry that is a worldwide problem which consumers play a huge role in. AsideRead MoreThe Concept Of Copying Designs1011 Words   |  5 Pagesa mark for counterfeits. She saw copies as promotion and was cited saying, Fashion should slip out of your hands. The very idea of protecting the seasonal arts is childish. One should not bother to protect that which dies the minute it is born (Faking It). Counterfeiting is a trend that has infested corporations infinitely. The fashion industry generally has taken huge feats due to the legal problems of counterfeiting. It can be described as fighting a losing war because a brand s reputationRead MoreThe Negative Effects of Counterfeiting2458 Words   |  10 PagesProfessor Shephard 4/30/13 The Negative Effects of Counterfeiting Abstract Counterfeiting is an illegal action. There is a study that provides strong evidence as to why counterfeit items can affect not only the lives of the designers, but the everyday consumer. It costs 250 billion dollars a year, which causes people to lose their jobs. Its profit margin is larger than any other illegal business. (Crime Inc., 2010). Many people think that counterfeiting only hurts the designer and affects the economyRead MoreAmerican Fashion Industry in 21st Century1555 Words   |  7 PagesAmerican Fashion in 21st Century ‘Fashion’ is the need to adapt to ever changing styles; to dress in distinctive and current trends and a means for one to express their individuality. Fashion refers to keeping every aspect of one’s body up-to-date for varying reasons. Some people prefer a simple life style with modest attire whereas most passionately follow the fashion industry and rapidly change accordingly. This increase in demand for individually tailored items including everything from clothingRead MoreCounterfeiting And Piracy Of Fashion Design977 Words   |  4 PagesCounterfeiting and piracy of fashion design are illegal, unethical, takes legitimate profits away from the company, and is not safe. Counterfeiting and Piracy are nearly considered a $450 billion dollar industry (do the right thing, n.d.). It includes selling, producing, and using â€Å"fake† or â€Å"knockoff† fashion designs and passing them as authentic without rightful permission. When buyers knowingly buy counterfeited goods. They only consider the cheaper price and luxurious look of the mocked productRead MoreThe World Intellectual Property Organization1357 Words   |  6 PagesConsequently gave a way to inventions, bringing happiness along with comfort in our day to day activities. However, along with the inventions, came along, those individuals who want to plagiarize, steal or imitate one’s work. Piracy and counterfeiting terms refer to the goods that come into the market with no permission from the owner. Therefore, to protect the individual comes in â€Å"intellectual property which refers to the creations of the mind: inventions, literary and artistic works; and symbols, nameRead MoreEssay on Louis Vuitton Malletier V Dooney Bourke Inc2587 Words   |  11 Pagesis a French fashion house founded in 1854 by Louis Vuitton. The famous label is well known for its LV monogram, which is featured on most of its products. Louis Vuitton is considered as one of the worldâ₠¬â„¢s most valuable and prestigious brands. The LV monogram was created in 1896 by Louis’ son Georges Vuitton who invented the symbol and the letters represent his father’s initials. The logo is a Japanese-inspired flower motif which initially was created as a way to prevent counterfeiting. This memorableRead MoreWhat Makes Fake And What Types Of Products, There Are Fakes Essay1533 Words   |  7 Pageswhat types of products, there are fakes. There are four kinds of falsification of class luxury goods: fake products - replicas of the original products, produced with the aim to give them the originals, thereby deliberately misleading consumers; pirated products - demonstrative cheap copies of original products, the production of which is not hiding the fact of forgery; products-simulation - the goods are not identical to the original product, but like them its content, name, design, appearanceRead MoreThe Importance of Internet Regulation in Fighting Piracy and Enforcing Copyright Claims1710 Words   |  7 Pagesthe harmful effects brought by IP theft. These include counterfeiting and piracy, which affects the economies and the society. Piracy and counterfeiting are illicit activities linked to IP infringement and encompasses copyright infringement. They occur when a copyrighted work has been reproduced, performed, distributed, displayed publicly, and completed into a derivative work without the copyright owners permission. Piracy and counterfeiting scopes and magnitude continue to expand and have affectedRead MoreAbercrombie and Fitch - External Analysis and Internal Analysis3276 Words   |  14 PagesAlternative Assessment for 2BSO601 BUSINESS STRATEGY INTRODUCTION Abercrombie Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries. Abercrombie Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity On February 2007, AF retailer operated 944 stores in 49 States, District of Columbia and Canada. Furthermore, AF currently operates four

Kantian Enlightenment through Kafkas Colony - 1461 Words

Of the many intellectuals who have offered answers to questions of morality, freewill, and enlightenment, Immanuel Kant is one of the most challenging and intriguing. His writings have been used as the basis for analysis of contemporary writings of every age since first they were conceived and published. Benjamins views on law, the ethics of J. K. Rowling, race studies, and basic modern morality have all been discussed through the use of Kants philosophical framework. (Gray, Mack, Newton, Wolosky) Through Franz Kafkas short story, â€Å"In the Penal Colony,† I intend to expand this discussion to include maturity as it relates to enlightenment via Kants essay â€Å"An Answer to the Question What is Enlightenment?† In which Kant describes two†¦show more content†¦The officers zealous devotion to his duty also creates problems when considering greater enlightenment. He has wholly immersed himself in the position of Judge of the colony and operates with a single-mindedness which disallows any conflicting information to ever be acknowledged. His language demonstrates this internalization. In the above quote, he uses the word â€Å"judgment† where the word â€Å"opinion† could have been used. He also uses the word â€Å"verdict† in favor of the word â€Å"decision† frequently. These substitutions are small, however they demonstrate that his image of himself—his identity—is directly related to his duties. The reason thi s devotion is problematic is because greater enlightenment can only occur when the members of a society are able to think freely. The officer does not argue with the way things are done, he is a staunch supporter of the status quo and never thinks about how to improve anything. The officer is arguably not an enlightened man, but he remains nonetheless a mature man, acting (out of ignorance) in accordance to the highest level of his own enlightenment. He believes his actions to be right and just even as they are falling out of favor with his peers. Even the act of suicide which he commits when confronted with the obsolete nature of his work is the action which best fits his

Sap with Body Shop Free Essays

SAP is the world’s leading provider of business software solutions. SAP ® solutions are designed to meet the demands of companies of all sizes. mySAPâ„ ¢ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. We will write a custom essay sample on Sap with Body Shop or any similar topic only for you Order Now The Body Shop is unifying its worldwide operations on SAP ® enterprise software, deploying the SAP for Retail industry solution across its headquarters, regional offices, warehouses and more than 2,000 wholly-owned and franchise outlets worldwide.The Body Shop, an SAP customer since 1999, chose SAP’s integrated retail enterprise applications to harmonize business processes across its global network, creating a strong yet adaptive foundation for business growth with the SAP NetWeaverâ„ ¢ technology platform. The worldwide rollout, being implemented with support from IT service provider Diagonal Consulting, is part of the retailer’s three-year strategic plan to achieve enterprisewide consistency in forecasting, ordering, allocation and distribution processes. Replacing a number of legacy systems, SAP’s suite of core enterprise applications and specialized software for retailers will cover end-to-end business processes from headquarters down to the store level, powering the company’s financial processes, warehouse and supply chain management, new product development and point-of-sale (POS) operations. Jon Granville, the global head of IT of The Body Shop said, â€Å"We chose SAP for its retail expertise, global reach and solution scope.Our global SAP rollout is not an IT initiative, but a business initiative that will help us improve our key processes that drive competitive advantage at each local outlet. SAP for Retail will help us provide targeted support throughout our sales and distribution network and, ultimately, deliver better service to our customers. † HP with body shop The Body Shop has named HP as its preferred global infrastructure partner to migrate its existing disparate legacy systems to a complete, stan dards-based HP infrastructure solution.With operations in 52 countries and more than 2,000 stores, The Body Shop has experienced rapid and extensive global growth in recent years. It is estimated that The Body Shop sells a product every 0. 4 seconds, coming to more than 77 million customer transactions annually throughout stores worldwide. HP is delivering a standardised information technology architecture across the firm’s global operations, reducing the overall total cost of ownership of IT and providing higher system performance and room for future growth.The consolidated infrastructure will cut management time and cost, ease load balancing, improve system and space utilisation, and optimise the return on investment of The Body Shop’s new global enterprise resource planning implementation. The Body Shop’s IT vision takes a ‘One World, One Way’ approach to its global infrastructure. HP embraced this vision and is helping the company design, build, integrate, manage and evolve into an Adaptive Enterprise ‘ one that will be able to easily adapt to change to meet the needs of its growing business, while ensuring operational readiness and protecting its critical business processes . HP is proving to be a perfect partner,’ said Jon Granville, global head of IT, The Body Shop. ‘HP understands the retail sector and our requirements and this allows us to work together on a total global infrastructure solution to achieve our IT vision and so meet the needs of the business. This is a significantly different approach to the other competitive offerings we evaluated, and will ultimately provide us with the means to ensure better visibility of consumer data, streamlined operation of our supply chains and better integration of our processes right across our global businesses. About body shop’s web Body shop has an amazing website. You almost can find everything you want to know on the website such as what ingredients in each product. They separate the categories in a clearly way, for example: they have best seller; make-up; bath and body; hair; fragrance ect. When you click into some products you are interest, you can find out how it works and what the other customer’s view and some suggestion. There are 29 languages on body shop’s web, so Japanese don’t need to worry if they can’t understand English.Also they publish a lot of promotions on the web, such as what is on sale and that gift box they are selling at moment. The web nearly record everything happened in body shop. For example, Body shop sent their employees to the suppliers and report what they find on the internet. The Last report online is about a man called peter, he went to Africa to know how they make Shea butter, he even try to make it by himself and he write about how it feel after he used the Shea butter. His report and photos; videos just make us trust body shop more.It’s a special way to make customers to believe how good body shop’s products are. One more amazing thing to me on the web. They have a ‘The Body Shop skin care regime guide’, it’s a questionnaire to help you to know what type skin you are, and after your finish the test, they will give you suggestion about the skin care product and eye care product, they even divide the products into morning and night. It’s really easy and convenient for the first body shop user; it’s also a good tool to help you save the money, because you only need to buy the right products for yourself. How to cite Sap with Body Shop, Papers

Key Issues for Overseas Expansion

Question: Discuss about the Key Issues for Overseas Expansion. Answer: Introduction: In todays cutthroat market scenario, expanding into an overseas market is an exciting as well as an intimidating task for any ambitious entrepreneur of a company. An overseas expansion is important because it lets the company grow and prosper in a new environment that is conducive for more growth and subsequently, profit. An international expansion plays a crucial role in the increase of revenue and tends to provide the business with better return on capital, an amplified reinvestment rate and greater security through additional diversified revenue streams. In an over competitive market, the need for overseas expansion is unequivocal. Since there is a varied market set up in an overseas market, the growth seems to be quicker. It helps a company to expand and develop the brand value and make the customer base wider (Banalieva and Dhanaraj 2013). The need for expansion also arises from the demand of the consumers on a global platform. With the advent of globalization, the consumer choices worldwide are increased. Global financial crisis forced big companies to move out of their domestic area of operations and find a market in a global set-up that could contribute substantially to its revenue collection (Measham et al. 2013). Expanding globally becomes essentially important for small businesses as well as for the emerging ones. It becomes imperative for managers to weigh the risk and the profit of the investment before leaping into the expansion strategy (Twarowska and Kakol 2013). They should be able to analyze the risks, the benefits, and the overall impact before executing the plan of overseas expansion. A deep assessment of the targeted markets, current trends of the local market, and the competition is required to achieve a successful global expansion of a company. Strategically, the plan for expansion should be foolproof (Fletcher and Crawford 2013). This report identifies and discusses five key issues that managers of companies and firms need to evaluate when the company is planning an overseas expansion. The report takes the example of two big Australian companies like BHP Billiton and Wesfarmers to discuss the above-mentioned points (Filapek-Vandyk 2016). Advantages and Disadvantages of Overseas Expansion: Overseas expansion is essential for companies to extend its operation to new branches and aim and achieve the desired growth. However, expanding a business comes with its own sets of advantages and disadvantages. Overseas expansion of a business is a risky proposition. If successful, it brings along an escalated revenue bracket and greater return on capital to the company (Ellis 2012). On the other hand, if the expansion does not give the expected return, then the venture of expanding the business incurs a huge loss to the company. The expansion should be made in a manner that proves to be beneficial for the company (Niesche 2014). There are many advantages, which should be considered by the management while contemplating about an expansion of the business. They are: It enhances the domestic competitiveness It increases profits and sales of the company It helps to gain the share of the global market It helps the company to reduce the dependence on the existing markets It helps the business to exploit the technology of the international trade It helps to extend the sales potential of the previously existing products It helps to stabilize the fluctuations of the seasonal market It maintains the cost competitiveness in the domestic market It helps the company to sell the excess production capacity Overseas expansion has a long list of disadvantages too. They are: Waiting for gains in the longer term Hiring new employees for launching international trading Modifying the packaging of the product according to the taste of the local population Developing new materials for promotion Bearing the additional administrative costs Hiring a staff for overseas travelling to monitor the operations Waiting for payments Dealing with new regulations and getting special licenses Applying for additional finances for the expansion Global expansion is an essential requirement if a company tries to achieve maximum profit and expand the brand value of a product. However, the socioeconomic circumstances of the target country may pose a challenge for the company because it might be completely different from the domestic country of the company (Dyster and Meredith 2012). This may imply a volatile exchange rate. The issue of compliance of the data protection and privacy laws is another factor, which is of concern during the overseas expansion of trade of a company. Another concern that the HR head of the company should keep in mind is that of the customs of local employment, practices and the laws. From a competitive point of view, companies that have international presence should have access to the understanding of the country in which the company is expanding. BHP Billiton BHP Billiton is the largest company dealing with mining, metals and petroleum. According to a 2015 survey, it is the fourth largest company of Australia. The company was established in the year 1860. Slowly and steadily, it expanded its operations. Shortly after, the company started smelting tin and lead in Netherlands followed by mining bauxite in Suriname and Indonesia. Gradually it expanded its operation to Arnhem and Phuket. During the 1990s and even after that, the company enjoyed considerable growth. Countries like South Africa, Mozambique, Colombia, Brazil, South America and Canada were there in its growth strategy as the company expanded its operations in all these countries (Bhpbilliton.com, 2017). In 1915, the company ventured into manufacturing steel. The company now has its operations spread over 25 countries. The principal operational units of the company are: Coal Copper Iron ore Petroleum Potash This giant company now has it operations in countries like Algeria, Australia, Brazil, Canada, Chile, Colombia, Mexico, Peru, Trinidad Tobago, and the United States (BHP Billiton, 2017). Wesfarmers: Wesfarmers was established in 1914 as a co-operative to provide merchandise and services to the farmers of Western Australia. It debuted on the Australian Stock Exchange in 1984 and developed into a main retail conglomerate. Wesfarmers now is an Australian conglomerate that owns many departmental store chains over the world. It has its headquarters in Perth, Australia. It deals with chemicals, coal mining, fertilizers, safety and industrial products. In terms of revenue, it is the largest company of Australia. With around 205,000 employees, Wesfarmers is the largest employer in the public sector in Australia. It has acquired big departmental chains like Bunnings Warehouse, Target Homebase, Coles Express, Kmart, and Coles Supermarket among many others (Wesfarmers.com.au, 2017). The business of this giant company is spread out in countries like Ireland, New Zealand, United Kingdom and Australia. The main business of the company include supermarkets, departmental stores, office supplies , home improvement, production and export of coal, chemicals, fertilizers and energy. It is one of the largest employers of Australia. It has about 220,000 employees and about 530,000 shareholders. The revenue this year of the company was $66 billion. In the year 2016, Wesfarmers invested around 1.2 billion Australian dollars to expand into the hardware sector of Britain. The company has interest in other subsidiaries across countries like India, Hong Kong, Singapore, China and Indonesia. The overseas expansion of the company to various countries of the globe denotes the confidence that is gained by the company with the steady growth and profit. Many key issues have to be considered by the management of the company while aiming for an overseas expansion. Few of them are: Political and social climate of the target country Legal set up Cultural compatibility Local workforce Risk management International companies like BHP Billiton and Wesfarmers, which have their roots in Australia, have had to keep all the above-mentioned points in consideration before leaping into expanding its operations overseas (Hubbard 2013). Political and social climate of the target country: The advent and advancement of globalization implies that companies have a wider market to sell their brand and product. Although it offers a wide scope to the company, it also brings along a fair share of challenges along with it. Before venturing out into the international arena, companies or businesses should be aware of the social and political climate of the country in which the company is expanding. It is important to assess the political scenario, as it is the most important factor while deciding the country. This is one of the most important deciding factors in overseas expansion of a company. The political stability of a country is an extremely important factor as without a stable political scenario, it becomes very difficult to set up and then prosper in business. Companies like BHP Billiton and Wesfarmers were very analytical about the political and social climate of the country before investing for overseas expansion. They had a detailed and thorough understanding of the p olitical and social climate of the target country as without it, prospering and developing in a very different nation becomes impossible. The political and the social climate dictate the future prospect of a company as it reflects the situation, which helps the company to find a successful business scenario. Legal set up: The legal set-up of a country is important for assessing the scenario while contemplating expanding a business overseas. The company should be aware about the legal intricacies of the target country. They should be aware about all the rules and regulations, excise, and taxes of the country. Some countries are arguably more sensitive in a legal way, so there should be a sound legal process in place to minimize any commercial risk that is unnecessary. In some counties, government agencies have requirements that are strict and require proper legal documentation that have to be in place before starting to operate in a country. Having proper documentation and a clear legal front is necessary to reduce any avoidable risks and liabilities. The investing company has to review regulations that are specific to the industry to which the company belongs. It should look after meeting local commercial agreements. It should maintain a clean set of corporate records and should have an adequate and e ffective governance system. The company should have effective strategy for dispute resolution, customs, shipping and immigration. The tax laws, import restrictions and customs laws have to be taken into consideration (Quer, Claver and Rienda 2012). Companies which have had a hugely successful international expansion like BHP Billiton and Wesfarmers, had to be extremely aware about the legal set up of the country in which it is expanding. Without a thorough knowledge of the same, it would not have been possible for these companies to grow and develop in foreign countries. Knowledge about the laws of the country helped these giants understand and take careful and appropriate measures to abide by the rules, regulations and laws of the country. Cultural Compatibility: When planning for an overseas expansion, the cultural aspect of the target country has to be kept in mind. The domestic country of a company might be entirely different from the target country. In many cases it is seen that the companies that generally invest in the overseas expansion is based in developed countries. However, while expanding, the companies may target the developing countries, which may have a very different culture than the domestic country of the company. Some countries expect the investing companies to adjust to the local way of life. It means that the company should customize their products according to the local culture and taste of the local consumer (Adekola and Sergi 2016). The culture of the target country should dictate the way the behavior and the strategy of the company. The company should use the local dialect or the local language to put across the marketing message to the customers and be sure that meaning is translated correctly. Cultural implication o f the target country on the sale process is very crucial in deciding whether the venture of overseas expansion of the company would be successful or not. It can take a considerable amount of time to decide whether the product of the company would be acceptable to the population of the country or not. In order to combat this problem, the company should review whether the population of the country has used similar products in the past or not (Ferraro and Brody 2015). Before expanding into other countries companies like BHP Billiton and Wesfarmers had a detailed understanding of the culture of the company. The mining giant, BHP Billiton has many branches in many countries across the globe. Therefore, the company must have had a detailed and thorough understanding of the cultural background, as without which the company would not be able to recruit talents in a particular country, which would mean a loss of time and resource for the company. It would also mean that the company would suf fer immense losses, as not recruiting the right talent is not beneficial for any company. Local workforce: Any company, which is aiming for an overseas expansion, should keep in mind the local workforce before expanding its business. The company should assess the strength of the domestic market. The local workforce available in the target country should be taken into consideration before entering the market. Hiring local employees for governing the new branch might be a good and effectual strategy (Richard 2015). Expanding the business internationally means that the company should be hiring new local employees. Recruiting local employees means that the HR of the company should have a thorough understanding of the language, the dialect and the culture of the target country (Iyer et al. 2015). The company needs a skilled set of employees to prosper and earn profit in the new market scenario. Therefore, it is imperative for the company to take the help of a local resource company wherever it is available. Companies like BHP Billiton and Wesfarmers always look to find talented employees to wo rk in their company. For that reason, these companies turn to local human resource company to source talents for the company. Schools, colleges and career programs are stable and reliable sources from where fresh talents could be sourced in. Recruiting the right kind of talent in the company is mandatory for any given company Vance and Paik 2015). It becomes much more crucial when it comes to big international companies like BHP Billiton and Wesfarmers. These multinational giants had to be extremely careful and aware of the local talents. During the initial stages of setting of the company, employees and managers were flown in from the domestic country. However, for a successful expansion it was required of these companies to recruit locally. Expansion of company means starting of different branches and departments of the business. Flying in workers of the domestic country of the company seems to be mandatory during the initial stage of the setting up (Verbeke 2013). However, once t he initial set up is complete, new employees from the target country needs to be hired. Risk management: Expanding overseas brings with it many risks to a company. Countries, including developed and developing, have a varied range of political, economic and societal scenarios. The risks have to be evaluated before a company chooses to invest in a country or diversify its operations (Hsu, Backhouse and Silva 2014). To evaluate the risks, the management of the company must have a thorough understanding of the societal set-up of the country. The risks are divided in many groups. It includes political, environmental, health risks, and security risks. Political risks: Political risks are mandatory to be identified and dealt with, as it is crucial to understand the local political structure and situation and foresee any unstable environment that might crop up during the initial period of the commencement of the company. Environmental risks: A company should consider the environmental risks that the launch of the company is going to pose in the target country. If the production of goods has an ill effect on the environment of the target company, then the consumers of the country will not accept the product or the service, which the company offers. The company will slowly lose out on their consumer base as an effect of the harm that it might have on the environment (Hsu, Backhouse and Silva 2014). Healthy risk: Companies looking for overseas expansion of the business should assess the health risk that might be posed by the new environment of the country on the workers. Similarly, the health risk also takes into account the hazardous effect that the production of goods and services might have on the workers. Security risks: The security risks also have to be considered by the company. Security risks are the most important while deciding the future prospect of the company when there is an overseas expansion in the horizon. The security environment has to be understood and evaluated which includes the risk of political unrest, kidnapping, ransom and crime. The employees have to be informed about the security risks and any changes in the security risks (Green 2013). Overseas expansion helps companies to explore new market opportunities. Australia or any other country provides very small scope for any company to grow and develop. It is so because the area, diversity and the demography of a country presents very little scope for growth for a company that is trying to reach the higher level. Overseas expansion brings in a new market scope for the company (Akehurst and Alexander 2013). It helps to explore and acquire new technology and new management skills along with a new consumer base. The overseas expansion also brings a new set of challenges and scopes (Hutzschenreuter and Horstkotte 2013). The management of the company needs to appoint and set up a team for management of the new overseas operation. The management team needs to look after all the above-mentioned points in order to make the setting up of the company smooth and operational in a shorter amount of time. The team needs to supervise and organize the functions and the duties step by step in a manner so that the company does not face any major challenge during the initial stage. Conclusion: Overseas expansion of company means taking the operations of a company into a new overseas market. It is mandatory for any company to grow and develop fully. A planned expansion of the business activities of a company into various countries across the globe might be an important part of the strategy of a company to obtain preferred growth. In this competitive market scenario, companies need to explore new market opportunities to stay ahead of the race. A new market also means that it provides a scope to explore new consumer base in the new country, coming across with new technology, facing and overcoming new challenges and incorporating new cultures and traditions of the country into the goods and services of the company. References: Adekola, A. and Sergi, B.S., 2016.Global business management: A cross-cultural perspective. Routledge. Akehurst, G. and Alexander, N. eds., 2013.The internationalisation of retailing. Routledge. Andersen, T.J., 2012. Multinational risk and performance outcomes: Effects of knowledge intensity and industry context.International Business Review,21(2), pp.239-252. Banalieva, E.R. and Dhanaraj, C., 2013. Home-region orientation in international expansion strategies.Journal of International Business Studies,44(2), pp.89-116 BHP Billiton. (2017). BHP Billiton | A leading global resources company. [online] Available at: https://www.bhpbilliton.com/ [Accessed 7 Jan. 2017]. Bhpbilliton.com. (2017). Bhp billiton. [online] Available at: https://www.bhpbilliton.com/~/media/bhp/documents/investors/annual-reports/bhpbillitonsummaryreview2014_interactive.pdf?la=en [Accessed 7 Jan. 2017]. Dyster, B. and Meredith, D., 2012.Australia in the global economy: continuity and change. Cambridge University Press. Ellis, R.E., 2012. Suriname and the Chinese: Timber, Migration, and Less-Told Stories of Globalization.SAIS Review of International Affairs,32(2), pp.85-97. Ferraro, G. and Brody, E.K., 2015.Cultural Dimension of Global Business. Routledge. Filapek-Vandyck, R., 2016. The future has arrived in Australia.Equity,30(10), p.8. Fletcher, R. and Crawford, H., 2013.International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Green, B. ed., 2013.Risk behaviour and risk management in business life. Springer Science Business Media. Hsu, C., Backhouse, J. and Silva, L., 2014. Institutionalizing operational risk management: an empirical study.Journal of Information Technology,29(1), pp.59-72. Hubbard, N.A., 2013. How Do Companies Go Global: Choices and Issues between Entry Strategies. InConquering Global Markets(pp. 40-58). Palgrave Macmillan UK. Hutzschenreuter, T. and Horstkotte, J., 2013. Performance effects of international expansion processes: The moderating role of top management team experiences.International Business Review,22(1), pp.259-277. Iyer, G.R., Grewal, D., Javalgi, R. and Radulovich, L., 2015. Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources. InCultural Perspectives in a Global Marketplace(pp. 120-121). Springer International Publishing. Measham, T.G., Haslam Mckenzie, F., Moffat, K. and Franks, D.M., 2013. An expanded role for the mining sector in Australian society?.Rural Society,22(2), pp.184-194. Niesche, C., 2014. Creating a future of opportunities.Company Director,30(8), p.16. Quer, D., Claver, E. and Rienda, L., 2012. Political risk, cultural distance, and outward foreign direct investment: Empirical evidence from large Chinese firms.Asia Pacific journal of management,29(4), pp.1089-1104. Richard, A., 2015. Minding the Gap: Investing in a Skilled Manufacturing Workforce.Jobs For the Future. Twarowska, K. and K?kol, M., 2013. International Business Strategy-reasons and forms of expansion into foreign markets.Poland: Maria Curie-Sk?odowska University, p.55. Vance, C.M. and Paik, Y., 2015.Managing a global workforce. Routledge. Verbeke, A., 2013.International business strategy. Cambridge University Press. Wesfarmers.com.au. (2017). Home. [online] Available at: https://www.wesfarmers.com.au/ [Accessed 7 Jan. 2017].

President Reagan free essay sample

Social Darwinism Shaping Reaganomics Ronald Reagan made many economic decisions that supported his beliefs in Social Darwinism throughout his presidency. Social Darwinism is considered to be the ideas of struggle for existence and  Ã¢â‚¬Å"survival of the fittest,† a term coined by Herbert Spencer in order  to justify social policies. Over time the individuals with superior biological characteristics will dominate populations that this super species possessed. Couples who possessed these special qualities would then pass them down to their offspring, creating an elite generation in the modern world. Dominic Sandbrook the author of Mad as Hell, The Crisis of the 1970s and the Rise of the Populist Right, discusses president Reagan’s policies that were influenced by Social Darwinism beliefs with the assumption that conflict between groups in society leads to social progress. During his Presidency, Reagan was faced with many foreign matters, such as the ending of the  Cold War, the  1986 bombing of Libya, and the shock of the  Iran-Contra affair. We will write a custom essay sample on President Reagan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He publicly described the Soviet Union as an evil empire† and supported anti-communist movements worldwide while spending his first term forgoing the strategy of  detente,  by ordering a massive military buildup in an  arms race  with the USSR. Under a policy that came to be known as the  Reagan Doctrine, Reagan and his administration also provided overt and covert aid to  anti-communist  resistance movements  in an effort to rollback Soviet-backed communist governments in Africa, Asia, and Latin America. Reagan recognized the change of the Soviet leadership with  Mikhail Gorbachev, and shifted to diplomacy, with a view to encourage the Soviet leader to pursue substantial arms agreements. Reagans personal mission was to achieve a world free of nuclear weapons, which he regarded as totally irrational, totally inhumane, good for nothing but killing, possibly destructive of life on earth and civilization. † Reagan negotiated with  Soviet General Secretary  Mikhail Gorbachev, then signing the  Intermediate-Range Nuclear Forces Treaty  which  eliminated an entire class of nuclear weapons. Reagan implemented policies based on  supply-side economics  and advocated a  classical liberal  and  laissez-faire  philosophy, seeking to stimulate the economy with large, across-the-board  tax cuts. Reagan’s outlook on economics was what he and the public called â€Å"Reaganomics†. â€Å"The blueprint for â€Å"Reaganomics,† was a sketched out suppl y-side approach to the economic, including massive cuts in income taxes, capital gains taxes, and corporate taxes,†(340). His platform advocated reducing tax rates to spur economic growth, controlling the money supply to reduce inflation, deregulation of the economy, and reducing government spending. Reagans policies proposed that economic growth would occur when marginal tax rates were low enough to spur investment, which would then lead to increased economic growth, higher employment, and wages. Reagan’s beliefs on cutting taxes were supported by ideas of William Sumner who believed that the best equipped to win the struggle for existence was the American businessman, and concluded that taxes and regulations serve as dangers to his survival. Reagan believed strong nations were composed of people who were successful at expanding their empires and these strong nations would survive in the struggle for dominance. Following his less-government intervention views, Reagan cut the budgets of non-military programs  including  Medicaid,  food stamps, and federal education programs. Many Americans questioned whether Reagans policies benefited the wealthy more than those living in poverty and many poor minority citizens viewed Reagan unsympathetic to their struggles. â€Å"He increased spending on state universities and student grants; he approved stricter regulations for home insurance, real estate, retailing, doctors, dentists,†(187). When he increased the stricter regulations on other policies he was insuring that the rich would be better off from the programs he implemented. Further, many conservatives thought the poor should have to provide for themselves and not be given any financial support from the government. Elitists supported Reagan’s policies, believing that it is not the government’s obligation to provide assistance to people who are unequipped or under-equipped to compete for resources. They believed this would lead the country to where the weak and inferior are encouraged to breed more like themselves, eventually dragging the country down. Social evolution was based on the ideologies of individual competition, and those who believed in this theory also believed that the government existed for two purposes. One was to protect the individual and his property from foreign threat and the other was to protect the individual and his property from criminals. Reagan believed that the country’s problems could not be solved by more interference from the government stating that, In this present crisis, government is not the solution to our problems; government is the problem. Reagan practiced a pragmatic conservatism that balanced ideology and the constraints of politics, restored America’s pride and morale and contributed to victory in the Cold War.

buy custom The Emancipation Proclamation of 1863 essay

buy custom The Emancipation Proclamation of 1863 essay The emancipation proclamation of 1863 was one of the most important decrees issued by the president of the United States. That single declaration set the United States on a path to full integration of her people, and laid the foundation for the success that the nation now enjoys. Life during the civil war of 1862-1865 brought untold suffering to the inhabitants of the Southern States. Despite the suffering and disruption on peoples way of life, it also brought cooperation between the people of all races in the Southern States as they grappled with lifes challenges. The articles The emancipation proclamation, 1863, and Life in the Civil War, 1862-1865, present an informative account of events that took place then, and the profound effects that they brought to the United States and her citizens. The first article was a declaration from the then President of the United States, Abraham Lincoln. He issued a decree abolishing slavery across all areas of the United States that had been liberated from the civil war. This declaration was very important as it brought freedom to so many people who had been reeling under the yoke of slavery. Some of them were second-generation slaves, which means that they had been born in slavery, had had no idea what being free meant. The declaration ended centuries of debilitating slavery. The second article details the tribulations that people underwent during the civil war. The war had disrupted the everyday life of the citizens inhabiting the Southern States. Schools were closed, and women were forced to take up tasks that traditionally belonged to men. The story is told from the position of a white mother living among mostly Negroes. The war brought untold suffering to the citizens, but it also brought out resilience and cooperation between the people. They were forced to work together to endure the suffering, but their resilience cooperation, and hard work ensured that they realized their goals. Slavery in the United States has a long history, dating back to the year 1619 when the first African slaves arrived in Jamestown, Virginia (Horton and Horton, 2005). They were about thirty in number and joined a group of one thousand Englishmen as indentured servants. It existed for close to two and a half centuries before President Lincoln issued that famous declaration. The declaration was of immense significance as it liberated thousands of slaves. Living a life of bondage is not only humiliating, but it also divides society into castes. Slavery disenfranchised generations of mostly black people, effectively denying them the opportunity to attain an education, build respectable families, and achieve their goals and ambitions (Schneider and Schneider, 2007). Slavery had committed thousands of black families to forced labor for generations. The declaration set the stage for the United States to begin the long journey to racial and social integration and equality. Initially, President Lincoln had reservations about abolishing slavery. It was his conviction that freeing the slaves would jeopardize efforts to maintain the Union. The fears were unfounded since the nation become stronger and today, it is a world superpower with a racially integrated society. Due to the abolition of slavery, many black people have gone on to achieve extraordinary fetes. Some of them have excelled in sports, in music, acting, civil service, and academics. In politics, some have conquered previously insurmountable fetes. One hundred and forty five years after the abolishment of slavery, American voters elected the first black president. This means that slavery denied many black people the opportunity to excel in a number of disciplines, and that its abolishment presented them with the opportunity to realize their potential. The artiicle Life in the Civil War, 1862-1865, is told from a white womans point of view. Hers is the only white family amidst a black community. Despite the racial difference, the woman cooperates with her black neighbors in spinning and weaving clothes for their families. The civil war transformed the Southerners lives tremendously. Initially, they had been an agricultural society, bit the war prompted them to diversify and innovate in order to acquire essentials. Their children could not attend school to acquire an education, and yet the parents were too preoccupied with looking for essentials to provide home tuition. The civil war played an important role in fostering cooperation between families. The war also enabled the community to learn new ways of making ends meet. They learnt to improvise in order to acquire basic commodities like coffee, sugar, and spinning their own clothes. They worked together to repair a broken bridge and on the farms to produce enough food for their families. It is worth noting that the white woman trusted a certain old Joe as her husbands nurse from infancy. That she loved and gave all her trust to Joe shows that the community had lived in harmony despite racial differences. In conclusion, the emancipation proclamation is the most fundamental step taken by President Lincolns administration. It enabled the nation to achieve social and racial equality, which played a pivotal role in ensuring that all the virtues that the founding fathers of the nation fought for were realized. Similarly, the civil war of 1862-1865 was fundamental in fostering cooperation between members of different races. It also enabled the community to be alive to the fact they could produce commodities locally to cover for the shortfall occasioned by the war. It shows that in times of adversity, people tend to unite and confront their common enemy. Buy custom The Emancipation Proclamation of 1863 essay

Capital Budgeting Problems Article Example | Topics and Well Written Essays - 2500 words

Capital Budgeting Problems - Article Example Rather than that it is easier to the investment. This is due to the difficulty the future organization face in calculating the future benefits; most organizations normally do not undertake new investments. These judgements can be undertaken if the assets are quantifiable. The benefits attached to the intangibles can only be judged by the educated senior executive of the organizations and investments in such projects can be made on the basis of the beliefs of the organizations heads. The investments in these projects should be formally budgeted on the other hand it is strongly recommended to undertake periodic reviews of the outcomes and benefits attached to these projects. With investment in value delivering projects it is also important to invest in organizational skills and system since they affect the value. Activity Based costing system is used to achieve the organisation's objectives by supporting decision-makers inside the enterprise. Internal decision-makers are employed by the enterprise. These internal decision-makers create and use internal accounting information in order to undertake cost cutting and enhance the business profits (Meigs, Williams, Haka & Bettner, 1999). The development of effective management accounting systems although has played an important part in dealing with the problems discussed above but also it has given rise to the problems of downsizing and cost cutting. There are several factors, which were identified to have influence on the structure of these systems. These include differentiation degree of integration (internal & external) and the configuration of the organisations. Some researchers reveal contextual relationship between the above mentioned factors the management accounting system and information systems. (Daft and Mac intosh 1978; Khandwaila, 1972) Although many theories have been put forward in order to find out the efficient allocation of resources of the organizations but each of them has different drawbacks attached to them. Open theories: Open theories address all the social, psychological and structural factors. According to the open theories organisations are the organisms which take inputs from the environment and give outputs. Open systems undertake the analysis of all the different disciplines and levels. The open theories address all the aspects such as political social and technological extending its scope from other theories, which are confined only at studying the economic consequences. Cybernetics: covers the techniques applications. The cybernetics theories contend goal oriented behaviour and emphasise the change of role of individuals according to the situation. The main drawback of the theory is that it doesn't provide a universal solution and fails to provide specified guidelines for the individuals about their behaviour in different scenarios. (Aney, 1980) Social

History 495 Jewish Humor in History topic Writer, Director, and Research Paper

History 495 Jewish Humor in History topic Writer, Director, and Comedian Woody Allen - Research Paper Example This paper is centered on Woody Allen’s works’ Jewishness aspect. The aim is to point at Allen’s Jewish background on his work. Additionally the paper examines Woody Allen’s characters’ link to Jewishness. One of the widely known artists of the twentieth century is Allen. He is a renowned Director, Script writer, appreciated playwright, short story writer and acelebrated clarinet player. All of his works are characteristic of his endeavors and his style can easily be identified in the context of his earlier childhood belief in Jewish religion and culture. Some of his work in literature and film are characteristic with bringing about humor and can easily be told apart from that of other artists for the reason that his characters highlight on love, belief in God, eccentricism, art significance of life and death. This fact is deeply rooted in him even though he tries to suppress it through atheist conducts. These characteristics of Allen in his work have been able to draw noteworthy recognition and attention from personalities who form his audience. Attributes from his work, plot, influences and modus operandi in concert with his comical side all depict in a way his Jewish faith upbringi ng. Many of the studies carried out on the film and literary work of Allen have all touched on all aspects of interest except the short stories which are on the other hand briefly mentioned1. The short stories however form an important part of Allen’s work and should not be set aside in research. Allen’s short stories range from philosophical, historiography, surreal, journalistic amongst others2. Even though these short story pieces cover a number of subjects, they all have shared themes which gyrate around life and the events of life, realization of death, religious conviction, love, ethics, and reflections of a man. In a scene from Annie Hall, alad is to be found with his mother in

A) To what extent can it be argued that a Seperation of Powers exists Essay

A) To what extent can it be argued that a Seperation of Powers exists within the British Political system B)What are the arguments for and against Britian ado - Essay Example The latter privilege allows it to acquire and dispose of land, etc., the way ordinary individuals can. In contrast to this, the powers of local authorities are very much subject to statutes and regulations. In this sense, the executive powers of the local government is limited and constrained when compared with the powers of the Crown. â€Å"The power to order and reorganize the civil service derives either from the royal prerogative or the normal powers of a body recognized by law to enter into employment relations. It is detailed by Orders in Council, but these leave much leeway to ministers. It is this `flexible friend that has been used to establish Executive Agencies in the civil service and various other innovations over the years. All of this without the need for recourse to Parliament or law.† (Oliver 1994, p.641) The executive powers of the ministers, though loosely regulated, nevertheless provide them with â€Å"powers to make contracts for the supply of goods and services to departments and the public† (Shell 1994, p.301). The last fifty years had seen moves to implement more statutory controls over the executive branch. This is because the older methods of control were inappropriate and irrelevant to the modern times. Some examples include, reduction of powers of local authorities in favor of school governors and teachers; enhancement of responsibilities of hospital managers and general practitioners within the framework of the National Health Service. Both these cases suggest a move toward decentralization of executive powers. (Oliver 1994, p.639) The independence of the judicial power was solidly established in England by the Glorious Revolution of 1688-89. Ever since, one of the implicit conditions of this outcome was that the judges should take care not to encroach on the legitimate spheres of discretion of the sovereign political authorities, Crown and Parliament. The legal control of the government is aided by the Supreme Court Act,

A Study About Data Warehouse Components Computer Science Essay

A Study About Data Warehouse Components Computer Science Essay A data warehouse is collection of resources that can be accessed to retrieve information of an organizations electronically stored data, designed to facilitate reporting and analysis. Definition of the data warehouse focuses on data storage. However, the means to retrieve and analyze data, to extract, transform and load data, and to manage the data dictionary are also considered essential components of a data warehousing system. Many references to data warehousing use this broader context. Thus, an expanded definition for data warehousing includes business intelligence tools, tools to extract, transform and load data into the repository, and tools to manage and retrieve metadata. Data warehousing arises in an organizations need for reliable, consolidated, unique and integrated analysis and reporting of its data, at different levels of aggregation. Data warehouse is an essential element of decision support. It aims at enabling the knowledge user to make better faster daily business decision. In order to supply a decisional database meta- data is need to enable communication between various function areas of the warehouse an ETL Tool is needed to define the warehousing process. Data Warehouse Components: The construction of a data warehouse is divided in to two stages Known as back room front room. The first ensures the building up of the warehouse database. The second provides the restitution of data from data mart in order to fulfill analystà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s demand. According to standard data warehouse architecture, the data warehouse systems are composed of : ETL or Warehousing tools Restitution Tools Meta Data ETL Tools (Extract-Transform-Load) Extract, transform, and load (ETL) is a process in database usage and especially in data warehousing that involves: Extracting data from outside sources Transforming it to fit operational needs (which can include quality levels) Loading it into the end target (database or data warehouse) Stocking the data warehouse with data is often the most time consuming task needed to make data warehousing and business intelligence a success. Extracting data for the data warehouse includes: Making ETL Architecture Choices Data Mapping Extracting data to staging area Applying data cleansing transformations Applying data consistency transformations Loading data The extract, transformation and loading process includes a number of steps: Extract The first part of an ETL process involves extracting the data from the source systems. Most data warehousing projects consolidate data from different source systems. Each separate system may also use a different data format. Common data source formats are relational databases and flat files. But sometime it includes non-relational database structures as an eg: Information Management System (IMS) Virtual Storage Access Method (VSAM) Indexed Sequential Access Method (ISAM) The streaming of extracted data source and load on-the-fly to the destination database is another way of performing ETL when no intermediate data storage is required. In general, the goal of the extraction phase is to convert the data into a single format which is appropriate for transformation processing. Transform The transform stage applies a series of rules or functions to the extracted data from the source to derive the data for loading into the end target. Some data sources will require very little or even no manipulation of data. In other cases, one or more of the following transformation types may be required to meet the business and technical needs of the target database: Load The load phase loads the data into the end target, usually the data warehouse (DW). Depending on the requirements of the organization. Some data warehouses may overwrite existing information with cumulative information. Most of time updating extract data is done on daily, weekly or monthly basis. Other data warehouse may add new data in a historicized form, for example, hourly. To understand this, consider a data warehouse that is required to maintain sales record of last one year. Then the data warehouse will overwrite any data that is older than a year. More complex systems can maintain a history and audit trail of all changes to the data loaded in the data warehouse. ETL Tool Functionalities While the selection of a database and a hardware platform is a must, the selection of an ETL tool is highly recommended, but its not a must. When you evaluate ETL tools, it pays to look for the following characteristics: Functional Capability Ability to read directly from your data source Metadata support Microsoft Office Performance Point Server One of the warehouse tools is Microsoft Office Performance Point Server. It is a software product from Microsoft for the business intelligence sector. Version 1.0 was released in November 2007. But this version 1.0 product was not officially released until November 2007. The acquisition has enabled Microsoft to add deep analytics for reports created by its Performance Point Monitoring Server. Planning component of Performance Point Server 2007 is to be discontinued in April 1, 2009. Microsoft will discontinue this product as an independent product. It is folding its Dashboard, Scorecard and Analytic Reporting capabilities in to SharePoint Server, signaling a significant change in the companys business intelligence software strategy. This Microsoft Office Performance Point Server stable release is 1.0SP2/2008 and the operating system is Microsoft Windows. This product license is proprietary EULA. Performance Point Server 2007 is fully integrated with other Microsoft Office products including Excel, Visio, SQL Server, and SharePoint Server. This server provides a planning and budgeting component which is directly integrated with Microsoft Excel and SQL Server Analysis Services. And this integration allows Performance point to join the dis-jointed systems companies use to in order to keep information accurate within all of their systems. Performance Point uses data cubes to manage the information. In 2007, Business intelligence (BI), also known as Business performance management (BPM) or corporate performance management (CPM) is a rapidly growing market owing to the ever-increasing amount of data collected by businesses about their customers. There are three types of components, Monitoring Server Operation Planning Sever Operation Management Reporter The Monitoring Server Operation has lot of the monitoring and analytical features. It includes Dashboards, Scorecards, LPIs, Strategy Maps, Filters Reports. Dashboard Designer saves content and security information to a SQL Server 2005. Database is managed through Monitoring Server. Data source connections are also made through Monitoring Server. The Planning Server is built on a SQL Server stack, with extensive use of Excel for line-of-business reporting and analysis. The Performance Point Planning Server supports a variety of management processes, which include the ability to define, modify, and maintain logical business models integrated with business rules, workflows, and enterprise data. This component is specifically designed to perform Financial Reporting. It can read the PPS Planning Financial Models directly. A development kit is also available to allow this component to report off other repositories. Oracle Business Intelligence Suite Enterprise Edition Another type of warehouse tool is Oracle Business Intelligence Suite Enterprise Edition. This is also known as OBI EE Plus. This product developer is Oracle Cooperation. Stable release is 10.1.3.4 and it release in 1st September 2009. Written language is C++ and Java. Oracle Business Intelligence Suite Enterprise Edition used operating system are Windows, Linux, Solaris, HPUX, AIX and MACOSX. This Oracles set of business intelligence tools consisting two business intelligence. There are: Former Siebel business intelligence Hyperion business intelligence. The former Siebel products were initially marketed by Oracle as Oracle Business Intelligence Enterprise Edition. The Oracle Business Intelligence Suite Enterprise Edition is used inter changeably with Oracle Business Intelligence Applications. Industry counter-part and main competitors of Oracle Business Intelligence Suite Enterprise Edition are Microsoft BI, IBM Cognos, SAP Business Objects and SAS. The full deployment of OBIEE contains the following components: Oracle Business Intelligence Publisher Oracle Business Intelligence Scheduler Oracle Business Intelligence Systems Management Oracle Business Intelligence Cluster Controller Oracle Business Intelligence Presentation Services Oracle Business Intelligence Server Oracle Business Intelligence Presentation Services Oracle Business Intelligence ODBC Driver Oracle Business Intelligence Scheduler Oracle Business Intelligence Administration Tool Oracle Business Intelligence Client Oracle Business Intelligence JDBC Driver Oracle Business Intelligence Catalog Manager Oracle Business Intelligence Job Manager There are lots of components in this product. Some of major components are; Oracle Business Intelligence Admin Tool Oracle Business Intelligence Answers Oracle Business Intelligence Server Oracle Business Intelligence Marketing Oracle Business Intelligence Interactive Dashboards Hyperion Web Analysis In this project these major components describe in detail. According to that Oracle BI Admin Tool is an administrator tool used to construct repositories consisting of a Physical Layer, Business Model and Mapping Layer, and an abstracted end-user Presentation Layer subsequently visible in BI Answers. Oracle BI Answers are an ad-hoc query and analysis tool it processes the data from multiple data sources in a pure Web environment. Users can remote from data structure complexity and they view and work with a logical view of the information. An analysis server providing a calculation and aggregation engine that integrates data from multiple relational, unstructured, OLAP, and other sources are called as Oracle BI Server. Oracle BI Marketing is which marketing needs, formerly known as Segmentation Server. And the last major component is Hyperion Web Analysis. This mean is delivers out-of-the-box presentation and reporting for Oracle multi-dimensional sources and Essbase.

Essay --

According to Laurence Sterne, â€Å"Nobody, but he who has felt it, can conceive what a plaguing thing it is to have a man’s mind torn asunder by two projects of equal strength, but obstinately pulling in a contrary direction at the same time†. In Mark Twain’s novel, The Adventures of Huckleberry Finn, the character Huckleberry Finn, also known as Huck, is one who can conceive this plague. Huck Finn’s ‘two projects of equal strength’ was the difficult decision whether to turn Jim, a black slave, over to his rightful â€Å"property† owner or to continue helping Jim escape to freedom. This inner conflict took place in Jim’s conscience of trying to decide what the right thing to do was. These two conflicting forces were the basis of how the story was told. The Adventures of Huckleberry Finn is told from Huck’s viewpoint, and it illuminated the quandary that Huck faces as he befriends Jim and helps him to freedom, as well as convincing himself talkimg himself into believing feeling . A part of Huck thought helping Jim was wrong because helping a black man escape to freedom was against society’s rules and went against everything that he had been taught and raised to believe. The other part of Huck saw Jim as a good person, a friend, and believed Jim should be free from slavery. It was a war between Huck’s conscience of not following society’s conventional laws and following his heart in what seemed right. Throughout the novel, Huck questioned whether he was doing the right thing. Even though he felt he was doing the right thing, he kept thinking about how he was going against society’s values and ideals. Huck also felt that he was betraying Miss Watson by taking Jim, her â€Å"property†, away from her. Miss Watson was always good to Huc... ... I studied a minute, sort of holding my breath, and then says to myself: â€Å"All right, then, I’ll go to hell†Ã¢â‚¬â€and tore it up† (Twain 317). At this point in the novel, Huck realizes that he would rather go to Hell for doing what he believed to be right even if it is wrong in others’ eyes, including God’s. Although Huck knew it was wrong to help a runaway slave, he also knew it was what he had to do, it felt right to him. The inner turmoil that Huck experienced within his conscience was a constant battle, but Huck made the decision to follow his heart. Huck learns, from his own life experiences of befriending Jim and his own moral conscience and intuition, that standing up for what seems â€Å"right† isn’t always easy to do, but it’s the right thing to do. Huck made the moral decision to go against what he had been taught was â€Å"right† and do what he knew was â€Å"right†.

Satire Essay

These fossils re under a lot Of pressure and heat for hundreds on thousands Of years, and in result is a dark substance known as Kerosene. These Kerosene molecules then eventually break down into petroleum or natural gas and are pumped into your gas tanks. That is right; your car is running on a limited supply of dead plants and dead fish souls. So now lets flip the script. Remember that guy you stepped over on the way to work in the morning? Remember the smell of his body that lightly brushed over your nostrils as you carefully avoided him. That man is a part of an incredibly high population of homeless people in America.The amount of homeless people is roughly estimated to 2. 3 million to 3. 5 million people. That approximately 1 in 10 people living on the streets with no job, no car, and no responsibilities. If only there was away to supply the country with cheaper and more plentiful alternative to gasoline that is so very needed. If only we had camps that housed the homeless in r eturn for nothing but physical labor. Homeless people are full of natural oils. The absence of showers and bathing ensures us that the homeless will not be ridding themselves of their daily odors.What plaques teenagers with acne can power cars and trucks? If only we could store the oils the homeless are probably bathing in. How do we reach the oils? When we shower the precious oils are mixed in a container of water and soap, and that is not good for cars. So maybe this idea is unrealistic after all. Human pores are cleansed through a very basic process that everyone goes through, sweating. The blood stream carries excess heat in the body towards the surface of the skin, which triggers the sweat glands. These glands that produce sweat are a combination Of water, salt, and amino acids.Then the sweat escapes into a tiny hole in the skin. These holes are known as pores and they produce natural oils of the body that are usually left undisturbed on the skin of the homeless. The sweat, whi le passing through the pores, shoots the oils out and allows the body to create more gold. The sweat of the homeless is an endless fountain of resources, resources that can run your cars just as well as gasoline. So all we need to do is get the homeless people sweating. But how can we convince them to live a life of physical labor and sweat? So what do homeless people need the most? They need a job.But the homeless are not a very central organization; they are coated all around the world. So all we have to do is gather them together and give them homes in the desert. Now we have all the homeless people in one place, sweating together and for a common good. Now what? The sweat must be collected, stored, and shipped out to various companies around the country. Homeless people are a walking gold mine of natural resources. The harvesting of resources is as simple as getting them to jog a lap or even do push-ups. By furnishing our own fuel through the body of the homeless We can establis h our dominance as a nation around the country.

Reflexive Pronouns in Spanish

Reflexive Pronouns in Spanish Reflexive pronouns are used in Spanish and English whenever the subject of a verb is also its object. In other words, reflexive pronouns are used when the subject of a sentence is acting on itself. An example is the me in me veo (and the corresponding myself in I see myself), where the person seeing and the person seen are the same. Verbs used with a reflexive pronoun are known either as reflexive verbs or pronominal verbs. This lesson covers the reflexive pronouns that are used with verbs. Spanish also has reflexive pronouns used with prepositions. The 5 Reflexive Pronouns Used With Verbs Verbal reflexive pronouns are used in much the same way as direct-object and indirect-object pronouns; they typically precede the verb or can be attached to the infinitive, imperative verb, or gerund. Here are the verbal reflexive pronouns along with their English equivalents: me - myself - Me lavo. (I am washing myself.) Voy a elegirme. (I am going to choose myself.)te - yourself (informal) -  ¿Te odias? (Do you hate yourself?)  ¿Puedes verte? (Can you see yourself?)se - himself, herself, itself, themselves, yourself (formal), yourselves (formal), each other - Roberto se adora. (Roberto adores himself.) La nià ±a prefiere vestirse. (The girl likes to dress herself.) La historia se repite. (History repeats itself.) Se compran los regalos. (They are buying themselves gifts, or they are buying each other gifts.)  ¿Se afeita Ud.? (Do you shave yourself?) El gato se ve. (The cat sees himself.)nos - ourselves, each other - Nos respetamos. (We respect ourselves, or we respect each other.) No podemos vernos. (We cant see each other, or we cant see ourselves.)os - yourselves (informal, used primarily in Spain), each other - Es evidente que os querà ©is. (Its obvious that you love each other, or its obvious you love yourselves.) Podà ©is ayudaros . (You can help yourselves, or you can help each other.) As you can see from the above examples, the plural pronouns in Spanish can be translated using the English reflexive pronouns or the phrase each other. (Technically, grammarians would call the latter usage of the Spanish pronoun reciprocal rather than reflexive.) Usually, context will make clear the more likely translation. Thus, while nos escribimos conceivably could mean we write to ourselves, it most often would mean we write to each other. If necessary, a phrase can be added for clarification, such as in se golpean el uno a otro (they are hitting each other) and se golpean a sà ­ mismos (they are hitting themselves). Reflexive pronouns should not be confused with English constructions such as I myself am buying the gift. In that sentence (which could be translated to Spanish as yo mismo compro el regalo), myself isnt being used as a reflexive pronoun but as a way of adding emphasis. Sample Sentences Using Reflexive Pronouns  ¿Por quà © me enojo tanto? (Why do I get mad at myself so much?) Voy a cocinarme una tortilla de papas y queso. (Im going to cook a potato and cheese omelet for myself. This is an example of attaching the pronoun to an infinitive.)  ¿Cà ³mo te hiciste daà ±o? (How did you hurt yourself?) Los gatos se limpian instintivamente para quitarse el olor cuando han comido. (Cats clean themselves instinctively to get rid of the odor when they have eaten.) Nos consolamos los unos a los otros con nuestra presencia humana. (We comforted each other with our human presence.) Se videograbà ³ bailando y envià ³ el archivo a mi agente. (She videotaped herself dancing and sent the file to my agent.) Mà ©dico, cà ºrate a ti mismo. (Physician, heal thyself. The reflexive pronoun is attached to a verb in the imperative mood.) Estamos dndonos por quien somos y lo que hacemos. (We are holding ourselves responsible for who we are and what we do. This is example of attending the reflexive pronoun to a gerund.) Hay dias que no hay dias que no me entiendo entiendo. (There are days I dont understand myself.) Nos consolamos con dulces. (We comforted ourselves with candy.) Los dos se buscaron toda la noche. (The two looked for each other all night.) Le gusta escucharse dndome à ³rdenes. (He likes listening to himself giving me orders.) Key Takeaways Spanish have five pronouns for use when the subject of a verb is also its object.When a subject is plural, the reflexive pronoun can be translated using either a form such as ourselves or each other, depending on the context.Reflexive pronouns precede the verb or can be attached to an infinitive or gerund.

Definition and Examples of Corpus Linguistics

Definition and Examples of Corpus Linguistics Corpus linguistics is the study of language based on large collections of real life language use stored in corpora (or corpuses)computerized databases created for linguistic research. Also known as corpus-based studies. Corpus linguistics is viewed by some linguists as a research tool or methodology, and by others as a discipline or theory in its own right.  Kuebler and Zinsmeister conclude that the answer to the question whether corpus linguistics is a theory or a tool is simply that it can be both. It depends on how corpus linguistics is applied (Corpus Linguistics and Linguistically Annotated Corpora, 2015). Although the methods used in corpus linguistics were first adopted in the early 1960s, the term corpus linguistics didnt appear until the 1980s. Examples and Observations [C]orpus linguistics is . . . a methodology,  comprising a large number of related methods which can be used by scholars of many different theoretical leanings. On the other hand, it cannot be denied that corpus linguistics is also frequently associated with a certain outlook on language. At the centre of this outlook is that the rules of language are usage-based and that changes occur when speakers use language to communicate with each other. The argument is that if you are interested in the workings of a particular language, like English, it is a good idea to study language in use. One efficient way of doing this is to use corpus methodology . . .. (Hans Lindquist, Corpus Linguistics and the Description of English. Edinburgh University Press, 2009)Corpus studies boomed from 1980 onwards, as corpora, techniques and new arguments in favour of the use of corpora became more apparent. Currently this boom continuesand both of the schools of corpus linguistics are growing . . .. Corpus linguistics is maturing methodologically and the range of languages addressed by corpus linguists is growing annually. (Tony McEnery and Andrew Wilson, Corpus Linguistics, Edinburgh University Press, 2001) Corpus Linguistics in the Classroom In the context of the classroom the methodology of corpus linguistics is congenial for students of all levels because it is a bottoms-up study of the language requiring very little learned expertise to start with. Even the students that come to linguistic enquiry without a theoretical apparatus learn very quickly to advance their hypotheses on the basis of their observations rather than received knowledge, and test them against the evidence provided by the corpus. (Elena Tognini-Bonelli,  Corpus Linguistics at Work. John Benjamins, 2001)To make good use of corpus resources a teacher needs a modest orientation to the routines involved in retrieving information from the corpus, andmost importantlytraining and experience in how to evaluate that information. (John McHardy Sinclair, How to Use Corpora in Language Teaching, John Benjamins, 2004) Quantitative and Qualitative Analyses Quantitative techniques are essential for corpus-based studies. For example, if you wanted to compare the language use of patterns for the words big and large, you would need to know how many times each word occurs in the corpus, how many different words co-occur with each of these adjectives (the collocations), and how common each of those collocations is. These are all quantitative measurements. . . .A crucial part of the corpus-based approach is going beyond the quantitative patterns to propose functional interpretations explaining why the patterns exist. As a result, a large amount of effort in corpus-based studies is devoted to explaining and exemplifying quantitative patterns. (Douglas Biber, Susan Conrad, and Randi Reppen, Corpus Linguistics: Investigating Language Structure and Use, Cambridge University Press, 2004)[I]n corpus linguistics quantitative and qualitative methods are extensively used in combination. It is also characteristic of corpus linguistics to begin with qua ntitative findings, and work toward qualitative ones. But . . . the procedure may have cyclic elements. Generally it is desirable to subject quantitative results to qualitative scrutinyattempting to explain why a particular frequency pattern occurs, for example. But on the other hand, qualitative analysis (making use of the investigators ability to interpret samples of language in context) may be the means for classifying examples in a particular corpus by their meanings; and this qualitative analysis may then be the input to a further quantitative analysis, one based on meaning . . .. (Geoffrey Leech, Marianne Hundt, Christian Mair, and Nicholas Smith, Change in Contemporary English: A Grammatical Study. Cambridge University Press, 2012)

Dee Dees Yarn Manufacturing Company Research Paper

Dee Dees Yarn Manufacturing Company - Research Paper Example Warehousing has an additional section that specializes in distribution with its section manager. The development of the idea is associated with some aspects based on yarn production; their desire to engage in the business and the opportunity to start a yarn manufacturing company, direction of interrelated operations and other support processes for complete production. The concept is developed to ensure that products cater to the needs of all people, both men, and women. The companies basic model of operation is aligned with five areas that will enable the organization to achieve its objectives allocate functions appropriately, make decisions for production, execute the plans and conduct post-production assessment (Lord, 2003).   The company will greatly consider quality for the products offered regardless of the costs for production. This shall be meant for the consideration of the customer focus on the product. Dee Dee’s yarn manufacturing company will be considerate in the type of materials to be used in the yarn production. All materials selected shall be critically evaluated to ensure quality for the production of an ultimate quality product that will completely meet the customer’s need. Dee Dee’s yarn Company will ensure the uniqueness of their product. All products manufactured shall be outstanding in place of imitations from other yarn manufacturing companies. It shall ensure the addition of any other aroma or aspect to the Dee Dee’s yarn products to add values over the other yarn products from other companies. In this way, the company shall benchmark with the current yarn producers to make a clear understanding of the necessary practices in the market. The Company will conduct a research for the most applicable aspect of product design and create the ultimate product with considerations of the implemented concepts.

The Case of the Performance Appraisal Study Example | Topics and Well Written Essays - 750 words

The of the Performance Appraisal - Case Study Example At the very beginning of the hiring process, discrimination maybe avoided through adequate training of individuals involved in the selection process on age discrimination laws and regulation, creation of a well-structured criterion that is not biased heavily towards younger applicants. Like all problems revolving around the workforce, age discrimination is also an issue that is best handled as early as it occurs. A strong commitment by the management and a proactive attitude towards the elimination of this problem is essential. This involves a careful review of job descriptions to analyze the scope of responsibilities at each position and ensuring the existence of a good compensation system. Additionally a clear and transparent performance appraisal system is necessary in communicating a just and fair management that bases its decisions for layoffs on performance indicators as opposed to controversial factors such as age.(Jenny Cromie, 2008). Experts propound that decisions that are based on â€Å"the position and not the person† are less likely to be received as discriminatory by the workforce (Jenny Cromie, 2008). In a study on age discrimination in stimulated employment settings it was found that older people are less likely to be rated favorably in the absence of job relevant information (Finkelstein, Burke & Raju 1995) In order to discourage discrimination by coworkers, managers must ensure the clear communication of company policy on age discrimination highlighting its commitment to providing equal opportunities and maintaining a fair approach towards the entire workforce. Section III An increasing number of employees are covered by the Age Discrimination and Employment Act (ADEA) which overs employees over 40 years of age. Such laws in addition to a relatively sluggish world economy has contributed to a large number of older workers preferring to stay in their jobs for longer than some employers may expect (Jenny Cromie, 2008). Under such conditio ns it is not uncommon that corporations are often drawn into lengthy lawsuits by laid off employees in addition to facing the lack of morale in the workers that remain. It is therefore useful to consider alternative options that allow organizations to retain their elderly workers without experiencing an increase in costs. A mutually beneficial arrangement in the form of ‘Job Sharing’ appears as a useful tool for employers who wish to retain older employees. This could effectively make it possible for the business to make part time work available and hence attract applicants while still retaining the full time coverage of a job. The combination of different perspectives and experiences on the same job can be fruitful in generating new and creative ideas and speedy problem solving techniques. Encouraging professional development of the work force in general and ensuring adequate training of older employees as newer systems are adopted can also help in reducing the gap bet ween

Wk 5 discus Essay Example | Topics and Well Written Essays - 750 words

Wk 5 discus - Essay Example Since the relationship between the counselor and the individual is going well, the counselor should not have "pretended" that they knew about it. Instead, it should have been a topic that was discussed in the session. Resolving the presenting issues is not possible because of the lack of knowledge. A counselor in this situation must be careful because their ideas and values will be challenged by this practice. It is not likely that this woman will adopt the American way of being or that she will accept that she should not complete the practice. What the counselor can do is help her to examine the choice and all of the issues surrounding it but ultimately the client will need to make the choice. The counselor must be in an emotional space for themselves that allows the client to make her decision without coercion by the counselor. As much as this is a terrible and demeaning practice for women, it is not something that is going to change overnight. If the counselor can assist the client emotionally in going through with the process or emotions after it (if she decides to go through with it) this would be the most beneficial way for both the client and the counselor. Female circumcision is not right and it is terrible for the individual but it is something that many women are cul turally bred to

Social Development of Late Adulthood Essay Example for Free

Social Development of Late Adulthood Essay The Social Development in Late Adulthood LaTricia R. Scott BHS 325 May 20, 2013 Jane Winslow, MA, LMFT Social Development in Late Adulthood Late Adulthood is a time in people’s lives when they come to terms with their lives and reevaluate what they have done or accomplished in the lieu of what they still would like to accomplish for the remainder of their lives. During this stage of life adults around the ages of 65 begin to experience a variety of changes in their physical appearance and a decline in their health. The process of aging in an individual occurs at different speeds and during this stage older adults are being treated as second-class citizens especially by younger adults. The skin begins to wrinkle at an accelerated rate, the senses lose their acuity, and the voice becomes less powerful. Other physical changes occur like the loss of teeth, bones become brittle, joints become stiff, and the graying of hair. Cognitive changes that occur in late adulthood are the loss of memory, mostly the working memory or short-term memory. In general, those in later adulthood are less able to integrate numerous forms of information at once. Though late adulthood has its challenges it can often be a time of rewarding experiences with family, friends, and reconnecting socially to the world. This paper will address the changes in late adulthood and help potential clients and their family’s better understand this stage of life and how to proactively deal with all the changes. Role and Social Position In late adulthood our society sees older adults as useless and non-existent, older adults have transitioned from operating as productive and viable workers in the workforce to facing the myths that older adults are less productive, out of touch, and incompetent. During this stage older adults begin to retire from their lifetime jobs and find the current workforce to be very intimidating and discriminatory. Living Accommodations Adjustment from Work to Retirement Female Menopause is when every woman stops menstruating and can no longer bear children. Menopause happens due to the decrease of estrogen in the female body which then leads to the Marriage, Family, and Peer Relationships Social Policies Conclusion In middle adulthood there are many changes that occur physically, psychologically, and socially as explained in the above passages. Yet, some say that this is the best time of their life, they experience enhanced self-confidence, great sex lives, career success, and enhanced brain functions. Middle age adults are better equipped to make better life choices and decisions and not worry so much about the negative parts of life. Their problem solving skills are greater which allows them to reason more creatively. They are able to enjoy sex freely without the worries of getting pregnant and they feel more confident with their partners. In general they are happier about life and look forward to enjoying the rest of their lives. References Dale, O. , Smith, R. , Norlin, J. M. , amp; Chess, W. A. (2009). Human behavior and the social indent second line of references please environment: Social systems theory (6th Ed. ). Boston, MA: Pearson Drury, K. (2009) 12 Steps of Middle Adulthood. Welcome to Middle Age. Retrieved from http://www. rurywriting. com/keith/development. middle. age. htm Zastrow C. H. amp; Kirst-Ashman, K. K. (2010). Understanding human behavior and the social environment (8th Ed. ). Belmont, CA: Brooks/Cole * References Duncan, R. (2010) Education. Com: Family Characteristics of Children Involved in Bullying. Retrieved from http://www. education. com/reference/article/Ref_Family/ MBNBD (2009) Bul lying Statistics Retrieved from http://www. bullyingstatistics. org/ Stepp, D. (2010) Bullying: The Family Connection Retrievedfromhttp://familymatters. vision. org/FamilyMatters/bid/34439/Bullying-the-Family-Connection

Critical analysis of communication and promotion mix

Critical analysis of communication and promotion mix The aim of this report is to analysis and evaluation of communication and promotional mix in terms of marketing. First of all, the report will focus on communication and promotional mix and how the University of Derby, Buxton communicate with students. Secondly, the author will define communication, promotional mix and marketing. Then finally, the report will provide recommendation and conclusion. There are different ways of communication in terms of marketing communication or personal communication and every author defines communication indifferently. According to Looy et al (2003, p.89) define personal communication as the oral presentation and or demonstrations to one or more (potential) buyers for the final purpose of making sales. On the other hand, Cleary (2009, p.2) define communication as is the process of creating meaning between two or more people through the expression and interpretations of massage. According to shank (2004, p.350) he define promotional mix as is the cons ists of advertising, personal selling, public relation and sells promotion. According to Kotler and Armstrong (2008, p.5) define marketing is the process by which companies create value for customers and build strong customer relationship in order to capture value from customers in return. The University of Derby, Buxton is aiming how to communicate with student very well and efficiently. In doing so the University of Derby Buxton (UDB) is urging students to write a report that, how the university of derby can do well in terms or communication and promotion and also how to attract the interest of student. Furthermore, it also aims the students with opportunity to contribute its plans to develop existing resources and recommendation. 1.1 Mission statement The University of Derby Buxton provides the best of program to all students who desire to study there. The mission statement is to be the learners first choice university for quality and opportunity (www.derby.ac.uk, 2010). 2. Services There is different definitions s of service. According to Gronroos (1990, p.27) quoted by Looy et al (2003, p.11) define service as a service is an activity or series activities of more or less intangible nature that normally, but not necessary, take place in interactions between the customer and service employees and/or physical resources or goods and/or system of the service provider, which are provided as solutions to customer problem. In the other hand, University of Derby Buxton has an effective way of communication in terms of student wanting to come to the university .nevertheless, is also important to organisation as a whole. Therefore, the university use a variety of promotional tools, such as; advertising, public relation, direct marketing, personal selling, promotion and added value approaches like events, sponsorship, pop material and merchandising. 2.1 The 7ps and 4Ps In marketing there are service that company or organisations consider in terms of selling their product. In service marketing there are 4ps and 7ps. According to Nargundkar (2006, p. 45) said, the 4ps consist of product, price, place and promotion babes on which the majority of product marketers conceptualise and implementing their market plans. On the other hands, according to shilbury et al (2009, p.4) gave a brief description of the 7ps. And the 7ps consist of service marketing: Product: to ensure that product changes provide benefits to the customer (includes identifying the actual product. the University of Derby Buxton (UDB) makes sure they offer and provide the best service for the on campus and off campus student. Price: ensure that the product is priced at a level that reflects customer value. The university makes sure that they do something good for the student. Place: distributes the product to the right place at the right time to allow ease of purchase. Promotion: communicate the product ability to satisfy the customer through advertising personal selling, sales promotion, sponsorship, public relation and promotional licensing. The University of Derby, Buxton (UDB) promote their university through communication for example one way or two way communications. Physical evidence: is the visual and / or tangible clue of the service product, such as the design and contractors of the facility, and in general enthusiastic approach. Student can touchà © or feel the university until they have actually come to the university to experience it. Process: the represented of the marketing and operations function and therefore afflict real time service delivery and quality. People: are responsible for delivering the event and are major distinguishing quality factors in the consumption process. The lecturer make sure they deliver the right service or lectures to all student who are studying in the university d Derby, Buxton. 2.2Characteristics of a service Many organisations do have service element to the product they offer or sell e.g. MacDonald sell physical product. In other words, customers are expecting or concern about the quality of their service. The University of Derby Buxton (UDB) provide best service for the student. According to Gronroos quoted in Looy et al (2003, p. 11) suggests that service can be define as an activity or series of activities of a more or less intangible nature that normally, but not necessarily, take place in interactions between the customer and service employees and /or physical resource or goods and /or systems of the service provider, which are provided as solutions to customer problem. In other words, not all service is the same, for example De Montfort University (DMU) has different way of delivering service to their student. In service marketing there are different characteristics. According to (Jobber, 2009, p822,-825) said service characteristics are: Intangible: Services are that cannot be seen, tasted, touched smell until before they are bought. This service is hardly to touch or feel and also difficult for customers or student to know or evaluate before buying the product. In other words, relating to university of Derby, Buxton (UBD) student will not know how the university is like until they have actually come to the campus to study. Inseparability: is a physical good, service have a inseparability that they have simultaneous production and consumption. E.g. haircut and medical operation Perishability: is a service their Perishability in the sense that consumption cannot be store for the future. Variable: is a service quality may be subject to considerable validity, which makes standardization difficult. 2.3. Significance for promotion Significance of promotion can be the brand name of the product, The University of Derby, Buxton (UDB). In other words, student came to university of Derby, Buxton (UDB) because of the quality of service precious student has ever had when they were studying here. 2.3. Branding According to Kotler et al (2006, p.3) define branding as is about taking something common and improving upon it in ways that make it more valuable and meaningful. The University of Derby, Buxton (UDB) has competitors so they make sure they distinguish their product from other competitors out there. Additionally, they want to develop the service for student and also the university support their logos. Furthermore, student who comes to University of Derby, Buxton (UDB) has a trust. According to Jobber (2010, p.307) define trust as consumers tend to trust strong brand 3. Communication, marketing and promotion to student The university uses different ways to communicate market and promote students. The university listens to student and keep them informed. 3.1 Student needs As the government increasing the fees for student, there will be more issues for student, for example student will drop of from school because they cannot afford to payback. In other hand, there will more implication for that. As of 2010/2011 a years university tuition costs up to  £3,290 so the cost for three years will bring the total to  £9,870 Accommodation for a year can cost as much as  £150 a week or as little as  £65 depending on where you live so you could pay as much as  £9,360 for 3 years accommodation Eating properly for students is last on their list and this is where a lot of money is wasted. If they learnt to cook the easiest meals, they could save money. The average cost of food for 3 years can be  £2,880 Depending on the contract of accommodation, bills may be included but things like phone and internet access may not so budget another  £1,080 for three years worth If your child gets a place on campus, then there will be no travelling costs but if the accommodation is not within walking distance then travelling fees for 3 years could total to  £2,880 Clothes depending on how trendy you want them can cost up to  £1,000 a year making is  £3,000 for three years Toiletries such as shampoo make up, body wash, hair products and creams can reach a whopping  £1,800 Study costs this includes books, study material, trips and stationary will vary depending on the course taken but you could spend over  £800 for the course of 3 years Socialising everyone knows that students like to party so going out every Friday or Saturday night will be the norm. This can add a huge unnecessary cost to the budget even if you dont drink or smoke. Going to the cinema and restaurant also counts so budget up to  £600 a year for this or  £1,800 for three years The cost for three years of university expenses totals to  £33,470 To make it easier, it works out  £11,156 a year or  £929.72 a month to send just one child to university. If you can convince your children to stay home, then obviously the costs will be brought down and the bulk of finances will go into yearly tuition fees. 3.2 analysis of Pieters model 3.3. One way communication 3.4Two way communication 4.5. Personal communication or selling According to Jobber (2007, p. 545) define personal selling as the marketing task that involves face- to face contact with customer. Most students came to university of Derby, Buxton (UDB) because of what they have heard about it or seen on their website. 4. was the framework helpful Yes the frame work was helpful because the entire student know what everybody has in mind concerning in terms of marketing. 4.1Areas for improvement 4.2Planning 4.3Strength 4.4Limitation 4.5Weakness 5. Conclusion 6. Recommendation the author recommends that the university of derby, Buxton should have place for the college the further education student(FE) the author recommends add more computers to the library the author recommends he university has to put the graduation on the website for student to watch The author recommends all the businesses in the Dome have to work together for example the spa. the author recommends The university has to build a network relationship