Crime of Fashion Counterfeiting Goods in the Fashion...

There is a saying: â€Å"Monkey see, Monkey do.† In today’s world, it seems that it’s only natural for humans to imitate what they see works in society. Though there are beneficial facets for imitating, there are also damaging consequences. Counterfeit is a strong word that describes companies that forge bills or create fake fashion goods, electronic items, and even pharmaceuticals. For the purpose of this research, the focus will be on the different aspects of counterfeiting goods in the fashion industry. Though fashion has continuously changed, been reinvented and some even being dubbed ‘classics’, one thing will always remain: a designer’s ability to express creativity. Fashion is mainly dictated by trends whether they are past, present, or†¦show more content†¦Even with the rise in awareness, should there be a stronger bind to prevent counterfeits or should counterfeiting be ignored? The issue with consumers who are clueless to di stinguish a genuine item to a fake is a harsh reality. The research will consist of statistics and more in-depth details relating to the dangerous activities involving the production and distribution of counterfeit goods. This crime in the fashion industry can get confused with the term ‘designer-inspired’. While counterfeiting claims to have been created by a luxury brand, designer inspired items are influenced by luxury brands and only use aesthetics of brands in their own specific interpretation. Below are examples of the designer inspired bags sourced from photobucket.com when the respective descriptions are searched. Many will first notice the handbags closely resemble the luxury brands. However, they are designer inspired because they use the brands as inspiration but don’t use the brands’ logos. The act of mimicking a high-end product leads to lower employments by a company. Also, when a product is so high in demand, it will be quick to lose its place on the trend radar because knockoffs are ready to circulate, using parsimonious shoppers as hosts. Studies have also shown that by funding counterfeit distributors through purchasing their goods, consumers are also funding for crimesShow MoreRelatedFashion Counterfeiting1462 Words   |  6 Pagesrather how much they will acquire from it. This leads to consumer purchasing fashion counterfeit products which is becoming a rising issue in the United States and Europe. Counterfeiting is an illegal act of producing and selling a replica of an authentic product without the permission of the designer. This market expands from movies, games, money, even medicine to clothes and accessories. Counterfeiting is a fast-growing industry that is a worldwide problem which consumers play a huge role in. AsideRead MoreThe Concept Of Copying Designs1011 Words   |  5 Pagesa mark for counterfeits. She saw copies as promotion and was cited saying, Fashion should slip out of your hands. The very idea of protecting the seasonal arts is childish. One should not bother to protect that which dies the minute it is born (Faking It). Counterfeiting is a trend that has infested corporations infinitely. The fashion industry generally has taken huge feats due to the legal problems of counterfeiting. It can be described as fighting a losing war because a brand s reputationRead MoreThe Negative Effects of Counterfeiting2458 Words   |  10 PagesProfessor Shephard 4/30/13 The Negative Effects of Counterfeiting Abstract Counterfeiting is an illegal action. There is a study that provides strong evidence as to why counterfeit items can affect not only the lives of the designers, but the everyday consumer. It costs 250 billion dollars a year, which causes people to lose their jobs. Its profit margin is larger than any other illegal business. (Crime Inc., 2010). Many people think that counterfeiting only hurts the designer and affects the economyRead MoreAmerican Fashion Industry in 21st Century1555 Words   |  7 PagesAmerican Fashion in 21st Century ‘Fashion’ is the need to adapt to ever changing styles; to dress in distinctive and current trends and a means for one to express their individuality. Fashion refers to keeping every aspect of one’s body up-to-date for varying reasons. Some people prefer a simple life style with modest attire whereas most passionately follow the fashion industry and rapidly change accordingly. This increase in demand for individually tailored items including everything from clothingRead MoreCounterfeiting And Piracy Of Fashion Design977 Words   |  4 PagesCounterfeiting and piracy of fashion design are illegal, unethical, takes legitimate profits away from the company, and is not safe. Counterfeiting and Piracy are nearly considered a $450 billion dollar industry (do the right thing, n.d.). It includes selling, producing, and using â€Å"fake† or â€Å"knockoff† fashion designs and passing them as authentic without rightful permission. When buyers knowingly buy counterfeited goods. They only consider the cheaper price and luxurious look of the mocked productRead MoreThe World Intellectual Property Organization1357 Words   |  6 PagesConsequently gave a way to inventions, bringing happiness along with comfort in our day to day activities. However, along with the inventions, came along, those individuals who want to plagiarize, steal or imitate one’s work. Piracy and counterfeiting terms refer to the goods that come into the market with no permission from the owner. Therefore, to protect the individual comes in â€Å"intellectual property which refers to the creations of the mind: inventions, literary and artistic works; and symbols, nameRead MoreEssay on Louis Vuitton Malletier V Dooney Bourke Inc2587 Words   |  11 Pagesis a French fashion house founded in 1854 by Louis Vuitton. The famous label is well known for its LV monogram, which is featured on most of its products. Louis Vuitton is considered as one of the worldâ₠¬â„¢s most valuable and prestigious brands. The LV monogram was created in 1896 by Louis’ son Georges Vuitton who invented the symbol and the letters represent his father’s initials. The logo is a Japanese-inspired flower motif which initially was created as a way to prevent counterfeiting. This memorableRead MoreWhat Makes Fake And What Types Of Products, There Are Fakes Essay1533 Words   |  7 Pageswhat types of products, there are fakes. There are four kinds of falsification of class luxury goods: fake products - replicas of the original products, produced with the aim to give them the originals, thereby deliberately misleading consumers; pirated products - demonstrative cheap copies of original products, the production of which is not hiding the fact of forgery; products-simulation - the goods are not identical to the original product, but like them its content, name, design, appearanceRead MoreThe Importance of Internet Regulation in Fighting Piracy and Enforcing Copyright Claims1710 Words   |  7 Pagesthe harmful effects brought by IP theft. These include counterfeiting and piracy, which affects the economies and the society. Piracy and counterfeiting are illicit activities linked to IP infringement and encompasses copyright infringement. They occur when a copyrighted work has been reproduced, performed, distributed, displayed publicly, and completed into a derivative work without the copyright owners permission. Piracy and counterfeiting scopes and magnitude continue to expand and have affectedRead MoreAbercrombie and Fitch - External Analysis and Internal Analysis3276 Words   |  14 PagesAlternative Assessment for 2BSO601 BUSINESS STRATEGY INTRODUCTION Abercrombie Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries. Abercrombie Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity On February 2007, AF retailer operated 944 stores in 49 States, District of Columbia and Canada. Furthermore, AF currently operates four

Kantian Enlightenment through Kafkas Colony - 1461 Words

Of the many intellectuals who have offered answers to questions of morality, freewill, and enlightenment, Immanuel Kant is one of the most challenging and intriguing. His writings have been used as the basis for analysis of contemporary writings of every age since first they were conceived and published. Benjamins views on law, the ethics of J. K. Rowling, race studies, and basic modern morality have all been discussed through the use of Kants philosophical framework. (Gray, Mack, Newton, Wolosky) Through Franz Kafkas short story, â€Å"In the Penal Colony,† I intend to expand this discussion to include maturity as it relates to enlightenment via Kants essay â€Å"An Answer to the Question What is Enlightenment?† In which Kant describes two†¦show more content†¦The officers zealous devotion to his duty also creates problems when considering greater enlightenment. He has wholly immersed himself in the position of Judge of the colony and operates with a single-mindedness which disallows any conflicting information to ever be acknowledged. His language demonstrates this internalization. In the above quote, he uses the word â€Å"judgment† where the word â€Å"opinion† could have been used. He also uses the word â€Å"verdict† in favor of the word â€Å"decision† frequently. These substitutions are small, however they demonstrate that his image of himself—his identity—is directly related to his duties. The reason thi s devotion is problematic is because greater enlightenment can only occur when the members of a society are able to think freely. The officer does not argue with the way things are done, he is a staunch supporter of the status quo and never thinks about how to improve anything. The officer is arguably not an enlightened man, but he remains nonetheless a mature man, acting (out of ignorance) in accordance to the highest level of his own enlightenment. He believes his actions to be right and just even as they are falling out of favor with his peers. Even the act of suicide which he commits when confronted with the obsolete nature of his work is the action which best fits his

Sap with Body Shop Free Essays

SAP is the world’s leading provider of business software solutions. SAP ® solutions are designed to meet the demands of companies of all sizes. mySAPâ„ ¢ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. We will write a custom essay sample on Sap with Body Shop or any similar topic only for you Order Now The Body Shop is unifying its worldwide operations on SAP ® enterprise software, deploying the SAP for Retail industry solution across its headquarters, regional offices, warehouses and more than 2,000 wholly-owned and franchise outlets worldwide.The Body Shop, an SAP customer since 1999, chose SAP’s integrated retail enterprise applications to harmonize business processes across its global network, creating a strong yet adaptive foundation for business growth with the SAP NetWeaverâ„ ¢ technology platform. The worldwide rollout, being implemented with support from IT service provider Diagonal Consulting, is part of the retailer’s three-year strategic plan to achieve enterprisewide consistency in forecasting, ordering, allocation and distribution processes. Replacing a number of legacy systems, SAP’s suite of core enterprise applications and specialized software for retailers will cover end-to-end business processes from headquarters down to the store level, powering the company’s financial processes, warehouse and supply chain management, new product development and point-of-sale (POS) operations. Jon Granville, the global head of IT of The Body Shop said, â€Å"We chose SAP for its retail expertise, global reach and solution scope.Our global SAP rollout is not an IT initiative, but a business initiative that will help us improve our key processes that drive competitive advantage at each local outlet. SAP for Retail will help us provide targeted support throughout our sales and distribution network and, ultimately, deliver better service to our customers. † HP with body shop The Body Shop has named HP as its preferred global infrastructure partner to migrate its existing disparate legacy systems to a complete, stan dards-based HP infrastructure solution.With operations in 52 countries and more than 2,000 stores, The Body Shop has experienced rapid and extensive global growth in recent years. It is estimated that The Body Shop sells a product every 0. 4 seconds, coming to more than 77 million customer transactions annually throughout stores worldwide. HP is delivering a standardised information technology architecture across the firm’s global operations, reducing the overall total cost of ownership of IT and providing higher system performance and room for future growth.The consolidated infrastructure will cut management time and cost, ease load balancing, improve system and space utilisation, and optimise the return on investment of The Body Shop’s new global enterprise resource planning implementation. The Body Shop’s IT vision takes a ‘One World, One Way’ approach to its global infrastructure. HP embraced this vision and is helping the company design, build, integrate, manage and evolve into an Adaptive Enterprise ‘ one that will be able to easily adapt to change to meet the needs of its growing business, while ensuring operational readiness and protecting its critical business processes . HP is proving to be a perfect partner,’ said Jon Granville, global head of IT, The Body Shop. ‘HP understands the retail sector and our requirements and this allows us to work together on a total global infrastructure solution to achieve our IT vision and so meet the needs of the business. This is a significantly different approach to the other competitive offerings we evaluated, and will ultimately provide us with the means to ensure better visibility of consumer data, streamlined operation of our supply chains and better integration of our processes right across our global businesses. About body shop’s web Body shop has an amazing website. You almost can find everything you want to know on the website such as what ingredients in each product. They separate the categories in a clearly way, for example: they have best seller; make-up; bath and body; hair; fragrance ect. When you click into some products you are interest, you can find out how it works and what the other customer’s view and some suggestion. There are 29 languages on body shop’s web, so Japanese don’t need to worry if they can’t understand English.Also they publish a lot of promotions on the web, such as what is on sale and that gift box they are selling at moment. The web nearly record everything happened in body shop. For example, Body shop sent their employees to the suppliers and report what they find on the internet. The Last report online is about a man called peter, he went to Africa to know how they make Shea butter, he even try to make it by himself and he write about how it feel after he used the Shea butter. His report and photos; videos just make us trust body shop more.It’s a special way to make customers to believe how good body shop’s products are. One more amazing thing to me on the web. They have a ‘The Body Shop skin care regime guide’, it’s a questionnaire to help you to know what type skin you are, and after your finish the test, they will give you suggestion about the skin care product and eye care product, they even divide the products into morning and night. It’s really easy and convenient for the first body shop user; it’s also a good tool to help you save the money, because you only need to buy the right products for yourself. How to cite Sap with Body Shop, Papers

Key Issues for Overseas Expansion

Question: Discuss about the Key Issues for Overseas Expansion. Answer: Introduction: In todays cutthroat market scenario, expanding into an overseas market is an exciting as well as an intimidating task for any ambitious entrepreneur of a company. An overseas expansion is important because it lets the company grow and prosper in a new environment that is conducive for more growth and subsequently, profit. An international expansion plays a crucial role in the increase of revenue and tends to provide the business with better return on capital, an amplified reinvestment rate and greater security through additional diversified revenue streams. In an over competitive market, the need for overseas expansion is unequivocal. Since there is a varied market set up in an overseas market, the growth seems to be quicker. It helps a company to expand and develop the brand value and make the customer base wider (Banalieva and Dhanaraj 2013). The need for expansion also arises from the demand of the consumers on a global platform. With the advent of globalization, the consumer choices worldwide are increased. Global financial crisis forced big companies to move out of their domestic area of operations and find a market in a global set-up that could contribute substantially to its revenue collection (Measham et al. 2013). Expanding globally becomes essentially important for small businesses as well as for the emerging ones. It becomes imperative for managers to weigh the risk and the profit of the investment before leaping into the expansion strategy (Twarowska and Kakol 2013). They should be able to analyze the risks, the benefits, and the overall impact before executing the plan of overseas expansion. A deep assessment of the targeted markets, current trends of the local market, and the competition is required to achieve a successful global expansion of a company. Strategically, the plan for expansion should be foolproof (Fletcher and Crawford 2013). This report identifies and discusses five key issues that managers of companies and firms need to evaluate when the company is planning an overseas expansion. The report takes the example of two big Australian companies like BHP Billiton and Wesfarmers to discuss the above-mentioned points (Filapek-Vandyk 2016). Advantages and Disadvantages of Overseas Expansion: Overseas expansion is essential for companies to extend its operation to new branches and aim and achieve the desired growth. However, expanding a business comes with its own sets of advantages and disadvantages. Overseas expansion of a business is a risky proposition. If successful, it brings along an escalated revenue bracket and greater return on capital to the company (Ellis 2012). On the other hand, if the expansion does not give the expected return, then the venture of expanding the business incurs a huge loss to the company. The expansion should be made in a manner that proves to be beneficial for the company (Niesche 2014). There are many advantages, which should be considered by the management while contemplating about an expansion of the business. They are: It enhances the domestic competitiveness It increases profits and sales of the company It helps to gain the share of the global market It helps the company to reduce the dependence on the existing markets It helps the business to exploit the technology of the international trade It helps to extend the sales potential of the previously existing products It helps to stabilize the fluctuations of the seasonal market It maintains the cost competitiveness in the domestic market It helps the company to sell the excess production capacity Overseas expansion has a long list of disadvantages too. They are: Waiting for gains in the longer term Hiring new employees for launching international trading Modifying the packaging of the product according to the taste of the local population Developing new materials for promotion Bearing the additional administrative costs Hiring a staff for overseas travelling to monitor the operations Waiting for payments Dealing with new regulations and getting special licenses Applying for additional finances for the expansion Global expansion is an essential requirement if a company tries to achieve maximum profit and expand the brand value of a product. However, the socioeconomic circumstances of the target country may pose a challenge for the company because it might be completely different from the domestic country of the company (Dyster and Meredith 2012). This may imply a volatile exchange rate. The issue of compliance of the data protection and privacy laws is another factor, which is of concern during the overseas expansion of trade of a company. Another concern that the HR head of the company should keep in mind is that of the customs of local employment, practices and the laws. From a competitive point of view, companies that have international presence should have access to the understanding of the country in which the company is expanding. BHP Billiton BHP Billiton is the largest company dealing with mining, metals and petroleum. According to a 2015 survey, it is the fourth largest company of Australia. The company was established in the year 1860. Slowly and steadily, it expanded its operations. Shortly after, the company started smelting tin and lead in Netherlands followed by mining bauxite in Suriname and Indonesia. Gradually it expanded its operation to Arnhem and Phuket. During the 1990s and even after that, the company enjoyed considerable growth. Countries like South Africa, Mozambique, Colombia, Brazil, South America and Canada were there in its growth strategy as the company expanded its operations in all these countries (Bhpbilliton.com, 2017). In 1915, the company ventured into manufacturing steel. The company now has its operations spread over 25 countries. The principal operational units of the company are: Coal Copper Iron ore Petroleum Potash This giant company now has it operations in countries like Algeria, Australia, Brazil, Canada, Chile, Colombia, Mexico, Peru, Trinidad Tobago, and the United States (BHP Billiton, 2017). Wesfarmers: Wesfarmers was established in 1914 as a co-operative to provide merchandise and services to the farmers of Western Australia. It debuted on the Australian Stock Exchange in 1984 and developed into a main retail conglomerate. Wesfarmers now is an Australian conglomerate that owns many departmental store chains over the world. It has its headquarters in Perth, Australia. It deals with chemicals, coal mining, fertilizers, safety and industrial products. In terms of revenue, it is the largest company of Australia. With around 205,000 employees, Wesfarmers is the largest employer in the public sector in Australia. It has acquired big departmental chains like Bunnings Warehouse, Target Homebase, Coles Express, Kmart, and Coles Supermarket among many others (Wesfarmers.com.au, 2017). The business of this giant company is spread out in countries like Ireland, New Zealand, United Kingdom and Australia. The main business of the company include supermarkets, departmental stores, office supplies , home improvement, production and export of coal, chemicals, fertilizers and energy. It is one of the largest employers of Australia. It has about 220,000 employees and about 530,000 shareholders. The revenue this year of the company was $66 billion. In the year 2016, Wesfarmers invested around 1.2 billion Australian dollars to expand into the hardware sector of Britain. The company has interest in other subsidiaries across countries like India, Hong Kong, Singapore, China and Indonesia. The overseas expansion of the company to various countries of the globe denotes the confidence that is gained by the company with the steady growth and profit. Many key issues have to be considered by the management of the company while aiming for an overseas expansion. Few of them are: Political and social climate of the target country Legal set up Cultural compatibility Local workforce Risk management International companies like BHP Billiton and Wesfarmers, which have their roots in Australia, have had to keep all the above-mentioned points in consideration before leaping into expanding its operations overseas (Hubbard 2013). Political and social climate of the target country: The advent and advancement of globalization implies that companies have a wider market to sell their brand and product. Although it offers a wide scope to the company, it also brings along a fair share of challenges along with it. Before venturing out into the international arena, companies or businesses should be aware of the social and political climate of the country in which the company is expanding. It is important to assess the political scenario, as it is the most important factor while deciding the country. This is one of the most important deciding factors in overseas expansion of a company. The political stability of a country is an extremely important factor as without a stable political scenario, it becomes very difficult to set up and then prosper in business. Companies like BHP Billiton and Wesfarmers were very analytical about the political and social climate of the country before investing for overseas expansion. They had a detailed and thorough understanding of the p olitical and social climate of the target country as without it, prospering and developing in a very different nation becomes impossible. The political and the social climate dictate the future prospect of a company as it reflects the situation, which helps the company to find a successful business scenario. Legal set up: The legal set-up of a country is important for assessing the scenario while contemplating expanding a business overseas. The company should be aware about the legal intricacies of the target country. They should be aware about all the rules and regulations, excise, and taxes of the country. Some countries are arguably more sensitive in a legal way, so there should be a sound legal process in place to minimize any commercial risk that is unnecessary. In some counties, government agencies have requirements that are strict and require proper legal documentation that have to be in place before starting to operate in a country. Having proper documentation and a clear legal front is necessary to reduce any avoidable risks and liabilities. The investing company has to review regulations that are specific to the industry to which the company belongs. It should look after meeting local commercial agreements. It should maintain a clean set of corporate records and should have an adequate and e ffective governance system. The company should have effective strategy for dispute resolution, customs, shipping and immigration. The tax laws, import restrictions and customs laws have to be taken into consideration (Quer, Claver and Rienda 2012). Companies which have had a hugely successful international expansion like BHP Billiton and Wesfarmers, had to be extremely aware about the legal set up of the country in which it is expanding. Without a thorough knowledge of the same, it would not have been possible for these companies to grow and develop in foreign countries. Knowledge about the laws of the country helped these giants understand and take careful and appropriate measures to abide by the rules, regulations and laws of the country. Cultural Compatibility: When planning for an overseas expansion, the cultural aspect of the target country has to be kept in mind. The domestic country of a company might be entirely different from the target country. In many cases it is seen that the companies that generally invest in the overseas expansion is based in developed countries. However, while expanding, the companies may target the developing countries, which may have a very different culture than the domestic country of the company. Some countries expect the investing companies to adjust to the local way of life. It means that the company should customize their products according to the local culture and taste of the local consumer (Adekola and Sergi 2016). The culture of the target country should dictate the way the behavior and the strategy of the company. The company should use the local dialect or the local language to put across the marketing message to the customers and be sure that meaning is translated correctly. Cultural implication o f the target country on the sale process is very crucial in deciding whether the venture of overseas expansion of the company would be successful or not. It can take a considerable amount of time to decide whether the product of the company would be acceptable to the population of the country or not. In order to combat this problem, the company should review whether the population of the country has used similar products in the past or not (Ferraro and Brody 2015). Before expanding into other countries companies like BHP Billiton and Wesfarmers had a detailed understanding of the culture of the company. The mining giant, BHP Billiton has many branches in many countries across the globe. Therefore, the company must have had a detailed and thorough understanding of the cultural background, as without which the company would not be able to recruit talents in a particular country, which would mean a loss of time and resource for the company. It would also mean that the company would suf fer immense losses, as not recruiting the right talent is not beneficial for any company. Local workforce: Any company, which is aiming for an overseas expansion, should keep in mind the local workforce before expanding its business. The company should assess the strength of the domestic market. The local workforce available in the target country should be taken into consideration before entering the market. Hiring local employees for governing the new branch might be a good and effectual strategy (Richard 2015). Expanding the business internationally means that the company should be hiring new local employees. Recruiting local employees means that the HR of the company should have a thorough understanding of the language, the dialect and the culture of the target country (Iyer et al. 2015). The company needs a skilled set of employees to prosper and earn profit in the new market scenario. Therefore, it is imperative for the company to take the help of a local resource company wherever it is available. Companies like BHP Billiton and Wesfarmers always look to find talented employees to wo rk in their company. For that reason, these companies turn to local human resource company to source talents for the company. Schools, colleges and career programs are stable and reliable sources from where fresh talents could be sourced in. Recruiting the right kind of talent in the company is mandatory for any given company Vance and Paik 2015). It becomes much more crucial when it comes to big international companies like BHP Billiton and Wesfarmers. These multinational giants had to be extremely careful and aware of the local talents. During the initial stages of setting of the company, employees and managers were flown in from the domestic country. However, for a successful expansion it was required of these companies to recruit locally. Expansion of company means starting of different branches and departments of the business. Flying in workers of the domestic country of the company seems to be mandatory during the initial stage of the setting up (Verbeke 2013). However, once t he initial set up is complete, new employees from the target country needs to be hired. Risk management: Expanding overseas brings with it many risks to a company. Countries, including developed and developing, have a varied range of political, economic and societal scenarios. The risks have to be evaluated before a company chooses to invest in a country or diversify its operations (Hsu, Backhouse and Silva 2014). To evaluate the risks, the management of the company must have a thorough understanding of the societal set-up of the country. The risks are divided in many groups. It includes political, environmental, health risks, and security risks. Political risks: Political risks are mandatory to be identified and dealt with, as it is crucial to understand the local political structure and situation and foresee any unstable environment that might crop up during the initial period of the commencement of the company. Environmental risks: A company should consider the environmental risks that the launch of the company is going to pose in the target country. If the production of goods has an ill effect on the environment of the target company, then the consumers of the country will not accept the product or the service, which the company offers. The company will slowly lose out on their consumer base as an effect of the harm that it might have on the environment (Hsu, Backhouse and Silva 2014). Healthy risk: Companies looking for overseas expansion of the business should assess the health risk that might be posed by the new environment of the country on the workers. Similarly, the health risk also takes into account the hazardous effect that the production of goods and services might have on the workers. Security risks: The security risks also have to be considered by the company. Security risks are the most important while deciding the future prospect of the company when there is an overseas expansion in the horizon. The security environment has to be understood and evaluated which includes the risk of political unrest, kidnapping, ransom and crime. The employees have to be informed about the security risks and any changes in the security risks (Green 2013). Overseas expansion helps companies to explore new market opportunities. Australia or any other country provides very small scope for any company to grow and develop. It is so because the area, diversity and the demography of a country presents very little scope for growth for a company that is trying to reach the higher level. Overseas expansion brings in a new market scope for the company (Akehurst and Alexander 2013). It helps to explore and acquire new technology and new management skills along with a new consumer base. The overseas expansion also brings a new set of challenges and scopes (Hutzschenreuter and Horstkotte 2013). The management of the company needs to appoint and set up a team for management of the new overseas operation. The management team needs to look after all the above-mentioned points in order to make the setting up of the company smooth and operational in a shorter amount of time. The team needs to supervise and organize the functions and the duties step by step in a manner so that the company does not face any major challenge during the initial stage. Conclusion: Overseas expansion of company means taking the operations of a company into a new overseas market. It is mandatory for any company to grow and develop fully. A planned expansion of the business activities of a company into various countries across the globe might be an important part of the strategy of a company to obtain preferred growth. In this competitive market scenario, companies need to explore new market opportunities to stay ahead of the race. A new market also means that it provides a scope to explore new consumer base in the new country, coming across with new technology, facing and overcoming new challenges and incorporating new cultures and traditions of the country into the goods and services of the company. References: Adekola, A. and Sergi, B.S., 2016.Global business management: A cross-cultural perspective. Routledge. Akehurst, G. and Alexander, N. eds., 2013.The internationalisation of retailing. Routledge. Andersen, T.J., 2012. Multinational risk and performance outcomes: Effects of knowledge intensity and industry context.International Business Review,21(2), pp.239-252. Banalieva, E.R. and Dhanaraj, C., 2013. Home-region orientation in international expansion strategies.Journal of International Business Studies,44(2), pp.89-116 BHP Billiton. (2017). BHP Billiton | A leading global resources company. [online] Available at: https://www.bhpbilliton.com/ [Accessed 7 Jan. 2017]. Bhpbilliton.com. (2017). Bhp billiton. [online] Available at: https://www.bhpbilliton.com/~/media/bhp/documents/investors/annual-reports/bhpbillitonsummaryreview2014_interactive.pdf?la=en [Accessed 7 Jan. 2017]. Dyster, B. and Meredith, D., 2012.Australia in the global economy: continuity and change. Cambridge University Press. Ellis, R.E., 2012. Suriname and the Chinese: Timber, Migration, and Less-Told Stories of Globalization.SAIS Review of International Affairs,32(2), pp.85-97. Ferraro, G. and Brody, E.K., 2015.Cultural Dimension of Global Business. Routledge. Filapek-Vandyck, R., 2016. The future has arrived in Australia.Equity,30(10), p.8. Fletcher, R. and Crawford, H., 2013.International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Green, B. ed., 2013.Risk behaviour and risk management in business life. Springer Science Business Media. Hsu, C., Backhouse, J. and Silva, L., 2014. Institutionalizing operational risk management: an empirical study.Journal of Information Technology,29(1), pp.59-72. Hubbard, N.A., 2013. How Do Companies Go Global: Choices and Issues between Entry Strategies. InConquering Global Markets(pp. 40-58). Palgrave Macmillan UK. Hutzschenreuter, T. and Horstkotte, J., 2013. Performance effects of international expansion processes: The moderating role of top management team experiences.International Business Review,22(1), pp.259-277. Iyer, G.R., Grewal, D., Javalgi, R. and Radulovich, L., 2015. Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources. InCultural Perspectives in a Global Marketplace(pp. 120-121). Springer International Publishing. Measham, T.G., Haslam Mckenzie, F., Moffat, K. and Franks, D.M., 2013. An expanded role for the mining sector in Australian society?.Rural Society,22(2), pp.184-194. Niesche, C., 2014. Creating a future of opportunities.Company Director,30(8), p.16. Quer, D., Claver, E. and Rienda, L., 2012. Political risk, cultural distance, and outward foreign direct investment: Empirical evidence from large Chinese firms.Asia Pacific journal of management,29(4), pp.1089-1104. Richard, A., 2015. Minding the Gap: Investing in a Skilled Manufacturing Workforce.Jobs For the Future. Twarowska, K. and K?kol, M., 2013. International Business Strategy-reasons and forms of expansion into foreign markets.Poland: Maria Curie-Sk?odowska University, p.55. Vance, C.M. and Paik, Y., 2015.Managing a global workforce. Routledge. Verbeke, A., 2013.International business strategy. Cambridge University Press. Wesfarmers.com.au. (2017). Home. [online] Available at: https://www.wesfarmers.com.au/ [Accessed 7 Jan. 2017].